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One of the best ways to prepare Oracle 1Z0-477 exam is with Oracle Cloud 1Z0-477 dumps questions answers with Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials practice test software. Braindumps4IT provides one of the best Oracle Cloud exam dumps for Oracle students. Prepare Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials exam from our 1Z0-477 braindumps and be certified. https://www.braindumps4it.com/braindumps-1Z0-477.html

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1z0 477

1Z0-477

Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials

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1z0 477 questions answers

1Z0-477 Questions Answers

Question: 1

You declared a field, FIRST_NAME, from your profile list in your

campaign. What is the correct RPL syntax to personalize your content

with the first name of your customer in the email campaign?

A. {FIRST_NAME} $

B. $FIRST_NAME

C. {FIRST_NAME}

D. $ {FIRST_NAME}

Answer: D

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1z0 477 questions answers 1

1Z0-477 Questions Answers

Question: 2

You need to create four versions of the same campaign with different subject lines to see which

one receives the most opens and clicks. You are using EMD to create the campaign. How should

you do this with Responsys?

A. Create one campaign. Then in the program, configure a winner selection element and a Send

Email Campaign element for the campaign. Publish the campaign and then determine the

winner in a few days.

B. Create four campaigns and configure the multivariate testing functionality available via the

Version Test button in EMD for each campaign.

C. Create one campaign and configure the multivariate testing functionality available via the

Version Test button in EMD of the campaign. Create a program that launches this campaign.

D. Create four campaigns. Then in the program, configure a winner selection element and

a Send Email Campaign element for each campaign. Publish the campaign and then determine

the winner in a few days.

Answer: D

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1z0 477 questions answers 2

1Z0-477 Questions Answers

Question: 3

You created a specific filter for the individuals that you want to send a campaign to.

What are the steps to define this filter to be used in a campaign?

A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns

workbook, and configure the filter in the Proofing section.

B. Navigate to the Program Designer, select the Testing tab, open the program that uses

the campaign, and select the filter from the Program Settings.

C. Navigate to the Program Designer, open the program that uses the campaign, and

select the filter from the Program Settings.

D. Locate the campaign in the Manage Campaign section, navigate to the Campaigns

workbook, and assign the filter in the Audiences section.

E. Go to the Data Sources section, select the Filters tab, and then select the campaign

from the listing.

Answer: D

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1z0 477 questions answers 3

1Z0-477 Questions Answers

Question: 4

Your client's email analyst advises you that recent reports show an increased soft-bounce rate of

6% for emails launched in the last 30 days. The analyst is worried about being flagged as having

a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses

for the next 30 days. Which option should you use to handle the soft-bounce problem?

A. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change

the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer

be sent to that email address.

B. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET,

and use that as a suppression table for all email campaigns for the month.

C. When defining audiences for the next month, add criteria in Filter Designer to suppress all

email addresses that have soft bounced in the last 30 days.

D. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that

soft bounces.

Answer: C

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1z0 477 questions answers 4

1Z0-477 Questions Answers

Question: 5

Your client has asked Why their campaign reports in Insight display the value of Not Specified

for the Marketing Strategy and Marketing Program category. How should you reply?

A. There is a substantial work required to set Marketing categories in your Responsys account,

so we will request Customer Care to add this to your account configuration.

B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer

Care to add any categories you like to your reports.

C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and

enter them into Account Administration. Now before each campaign launch, in the

Settings section of the Campaign Workbook, select the desired category setting to use for your

reports in the future.

D. We need to choose from the Responsys list of standard Marketing category fields, and none

of them really apply to your industry, so we aren't using this functionality.

Answer: C

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