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New Business Draft Deck

New Business Draft Deck. WHO WE ARE. Founded in 1982 NYSE listed $2 billion+ enterprise value 300+ senior managing directors More than 3,800 employees worldwide. CRITICAL THINKING AT THE CRITICAL TIME. 3,800 trusted advisors with diverse expertise and credentials.

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New Business Draft Deck

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  1. New Business Draft Deck
  2. WHO WE ARE Founded in 1982 NYSE listed $2 billion+ enterprise value 300+ senior managing directors More than 3,800 employees worldwide
  3. CRITICAL THINKING AT THE CRITICAL TIME 3,800 trusted advisors with diverse expertise and credentials Understanding global social, political, and economic hub Unparalleled expertise & industry knowledge FTI Consulting is a global business advisory firm that provides multidisciplinary solutions that help clients address complex business opportunities and challenges.
  4. A GLOBAL LEADER
  5. OUR GLOBAL NETWORK 700 communicationsexperts 3,800 businessconsultants 23 countries 700 communicationsexperts 3,800 businessconsultants 23 countries Managing global issues with local expertise
  6. OUR GLOBAL NETWORK Asia Pacific Australia Melbourne Perth Sydney China Beijing GuangzhouHong KongShanghai India New Delhi Indonesia Jakarta Japan Tokyo PhilippinesManila Singapore EuropeMiddle East Africa Europe Belgium Brussels France Paris Germany BerlinFrankfurt Munich Ireland Dublin RussiaMoscow Spain Madrid United KingdomEpsom LondonManchester Northampton Stirling Middle East Bahrain Manama United Arab Emirates Abu Dhabi Dubai Africa South Africa Cape Town Johannesburg LATIN AMERICA ArgentinaBuenos Aires BrazilRio de JaneiroSão Paulo ColombiaBogotá MexicoMexico City PanamaPanama City United StatesMiami North America CanadaTorontoVancouver United States AnnapolisAtlanta Baltimore Bethesda Boston Brentwood Charlotte Chicago ClevelandDallas Danvers Denver Detroit Houston Indianapolis King of Prussia Los Angeles MiamiMorristownNashvilleNew York OaklandPhiladelphia Phoenix Pittsburgh Rockville Roseland Saddle Brook Salt Lake City San FranciscoSanta Barbara Seattle TucsonWalnut CreekWashington, D.C.WayneWest Palm Beach 700 communicationsexperts 3,800 businessconsultants 23 countries 700 communicationsexperts 3,800 businessconsultants 23 countries Managing global issues with local expertise
  7. THE TEAM Jeannine Dowling Stakeholder Engagement Sacha Mohabeer Bob Knott Program Director John Watts Stakeholder Id & Mapping Linda Mayer Beth Saunders Strategic Counsel Mitzi Emrich Online Engagement Jocelyn Landau An integrated team of experienced professionals
  8. A LEADER HELPING LEADERS World’s leading restructuring firm Global leader in strategic business communications Advisor to nine of the world’s top 10 bank holding companies World’s leading crisis management firm Advisor to 89 of the world’s top 100 law firms Pioneer of visual support in the courtroom Industry leader in e-discovery software
  9. ADVANCING BUSINESS CEO’s Vision 2020 Stakeholder’s commitment & belief Reinforced market leadership & raised profile America’s middle class Communicated position as science & innovation leader Managed DeepwaterHorizon Rig communications Crafted grassroots consumer strategy to combat pending legislation Raised visibility & created a new positioning theme
  10. OUR APPROACH HOW IT WORKS Engaged Leadership & Committed Workforce Reputational Leadership License to Operate Optimal Valuation ENTERPRISE VALUE
  11. OUR APPROACH HOW IT WORKS Engaged Leadership & Committed Workforce Reputational Leadership License to Operate ENTERPRISE VALUE Optimal Valuation
  12. OUR APPROACH HOW IT WORKS Engaged Leadership Committed Workforce This is a space for a text explanation of the graphic It could be done by color point or just a general statement of purpose in black Reputational Leadership Optimal Valuation License to Operate ENTERPRISE VALUE
  13. OUR APPROACH HOW IT WORKS Engaged Leadership Committed Workforce Reputational Leadership ENTERPRISE VALUE License to Operate Optimal Valuation
  14. OUR APPROACH HOW IT WORKS Reputational Leadership License to Operate Optimal Valuation Engaged Leadership Committed Workforce ENTERPRISE VALUE OUR APPROACH
  15. OUR APPROACH HOW IT WORKS
  16. OUR APPROACH HOW IT WORKS
  17. OUR APPROACH HOW IT WORKS Reputational Leadership Engaged Leadership Enterprise Value Licenses to Operate Optimal Valuation
  18. Engaged Leadership Committed Workforce OUR APPROACH HOW IT WORKS Reputational Leadership Optimal Valuation ENTERPRISE VALUE Licenses to Operate
  19. OUR APPROACH HOW IT WORKS Engaged Leadership Committed Workforce Reputational Leadership with Opinion Leaders and Partners License to Operate with Public and Regulators Optimal Valuation in Capital Markets ENTERPRISE VALUE
  20. OUR APPROACH HOW IT WORKS Reputational Leadership Engaged Leadership Committed Workforce ENTERPRISE VALUE License to Operate Optimal Valuation
  21. AN ECHO CHAMBER OF INFLUENCERS Government Financial Community Customers & Business Partners YOUR BRAND Professionals Media Academics Online Influencers
  22. AN ECHO CHAMBER OF INFLUENCERS Government Financial Community Customers & Business Partners Professionals Media Academics Online Influencers
  23. AN ECHO CHAMBER OF INFLUENCERS Government Financial Community Customers & Business Partners Professionals Media Academics Online Influencers
  24. AN ECHO CHAMBER OF INFLUENCERS Government Financial Community Customers & Business Partners Professionals Media Academics Online Influencers
  25. AN ECHO CHAMBER OF INFLUENCERS Government Financial Community Customers & Business Partners Professionals Media Academics Online Influencers
  26. AN ECHO CHAMBER OF INFLUENCERS Government Financial Community Customers & Business Partners Professionals Media Academics Online Influencers
  27. AN ECHO CHAMBER OF INFLUENCERS Government Financial Community Customers & Business Partners Professionals Media Academics Online Influencers
  28. AN ECHO CHAMBER OF INFLUENCERS Government Financial Community Customers & Business Partners Professionals Media Academics Online Influencers
  29. AN ECHO CHAMBER OF INFLUENCERS Academics Professionals Financial Community Online Influencers YOUR BRAND Government Media Customers & Business Partners
  30. AN ECHO CHAMBER OF INFLUENCERS Academics Online Influencers Professionals Financial Community Online Influencers YOUR BRAND Government Media Customers & Business Partners
  31. AN ECHO CHAMBER OF INFLUENCERS Academics Academics Professionals Financial Community Online Influencers YOUR BRAND Government Media Customers & Business Partners
  32. AN ECHO CHAMBER OF INFLUENCERS Academics Financial Community Professionals Financial Community Online Influencers YOUR BRAND Government Media Customers & Business Partners
  33. AN ECHO CHAMBER OF INFLUENCERS Academics Media Professionals Financial Community Online Influencers YOUR BRAND Government Media Customers & Business Partners
  34. AN ECHO CHAMBER OF INFLUENCERS Academics Customers Professionals Financial Community Online Influencers YOUR BRAND Government Media Customers & Business Partners
  35. AN ECHO CHAMBER OF INFLUENCERS Academics Professionals Professionals Financial Community Online Influencers YOUR BRAND Government Media Customers & Business Partners
  36. AN ECHO CHAMBER OF INFLUENCERS Academics Government Professionals Financial Community Online Influencers YOUR BRAND Government Media Customers & Business Partners
  37. THE YIN AND YANG Giving consumers what they want Giving investors what they expect HEALTH OF SOCIETY HEALTH OF COMPANY Giving policymakers & influencers what they need Giving employees an identity In a multi-stakeholder world, companies are pulled in multiple – and sometimes seemingly conflicted – directions.
  38. THE YIN AND YANG Nourishing families so they can flourish and thrive Investing in the right areas to drive future and sustainable growth HEALTH OF SOCIETY HEALTH OF COMPANY Enriching and delighting the world with foods and brands that matter – while doing what’s right for the environment and society A culture where we give our best together In a multi-stakeholder world, companies are pulled in multiple – and sometimes seemingly conflicted – directions.
  39. Stakeholder Mapping on Parallel Paths Immediately Phase 1 Phase 2 Identify hot spots Manage brush fires Parallel paths address near-term opportunity and long-term, documentable results Identify vocal, credible & trusted sources ONLINE MAPPING Engage vocal, credible & trusted sources Manage & drive the conversation Map stakeholders by current vs. desiredattitudes and behaviors, influence, and impact on achievement of our business objectives RESEARCH MAPPING Develop plans for most vocal, influenceable, influential & valuable Track success via measures of opinion, engagement & behavior
  40. DIGITAL STAKEHOLDERS
  41. IDENTIFICATION & MAPPING By mapping digital stakeholders, PepsiCo can identify online personalities who have the potential to become vocal online ambassadors for the company’s initiatives and designate an approach for activating them.
  42. DIGITAL STAKEHOLDER MAPPING DEVELOP OPPORTUNITIES FOR PARTNERSHIP UNCOVER SHARED INTEREST ENSURE PARTICIPATION IN RELEVANT CONVERSATION MEASURE ONLINE AUTHORITY
  43. DIGITAL STAKEHOLDER MAPPING UNCOVER SHARED INTEREST DEVELOP OPPORTUNITIES FOR PARTNERSHIP ENSURE PARTICIPATION IN RELEVANT CONVERSATION MEASURE ONLINE AUTHORITY
  44. DIGITAL STAKEHOLDER MAPPING Develop Opportunities for Partnership Measure Online Authority Ensure Participation inRelevant Conversation Uncover Shared Interest
  45. DIGITAL STAKEHOLDER IDENTIFICATION Fooducate MomRN SuperHealthyKids TreeHuggger INFLUENCE ENGAGEMENT JollyTomato POPULARITY TRUST Health & Nutrition Sourcing &Supply Chain Consumer Food Policy
  46. AMPLIFYING MESSAGES Advocates & Enthusiasts Market Experts Consumers
  47. AMPLIFYING MESSAGES Consumers Advocates & Enthusiasts Experts Market Conversations about the business and social impacts of food are shared and reverberate
  48. THE RESEARCH-LED MAPPING PROCESS PLAN OBJECTIVES MEASURE MAP ANALYZE STRATEGY CREATION IDENTIFY PLAN OBJECTIVES Design “backwards” from the themes and message we wish to establish. IDENTIFY ID stakeholder groups, critical sub-segments. MEASURE Develop measurement relative to influence and perceptions across groups. MAP Map stakeholders based on influence and perception. ANALYZE Plan strategies and tactics using each groups specific attitudes and behaviors. STRATEGY CREATION Plan “special weapons and tactics” to address unique situations and opportunities. To facilitate effective engagement over the long-term, we take a structuredapproach to mapping stakeholders and design communications that drive engagement and behavior.
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