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Designing for a Better Tomorrow The KODAK Powerflash. Engineering Design 100 Section 2: Team 7 David Smith Jeegar Shah Bryan Shearer Jeff Irwin. Overview of Kodak Powerflash Definition of the Problem E-Waste Overview Survey Results Design Matrix/Approach Final Product

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designing for a better tomorrow the kodak powerflash

Designing for a Better TomorrowThe KODAK Powerflash

Engineering Design 100

Section 2: Team 7

David Smith

Jeegar Shah

Bryan Shearer

Jeff Irwin

table of contents
Overview of Kodak Powerflash
  • Definition of the Problem
  • E-Waste Overview
  • Survey Results
  • Design Matrix/Approach
  • Final Product
  • Summary and Conclusions
Table of Contents
what seems to be the problem
We recognize the need to increase market share and productivity of disposable cameras
  • Problems with current design
    • Demand for disposable cameras is decreasing
    • Doesn’t appeal to developing countries
    • Wasted energy with the leftover battery
    • Production isn’t environmentally friendly
      • E-waste
What seems to be the problem?
the kodak powerflash
27 Exposure Disposable Camera
  • Flash Capability
  • AA Battery Used
  • Current Cost: $5.99
The Kodak Powerflash
but what is e waste
Electronic waste from obsolete technology
  • Cell phones, Computers, TVs, etc.
  • Contains toxic substances
    • lead, cadmium, beryllium, mercury
But What is E-waste?
what does the customer want
Current Customer: Occasional traveler, people without sufficient income
  • Potential Customer: Citizens of developing nations
  • After basic survey, we collected the following data:
  • NOTE: When asked if he/she would purchase the camera without the flash but significant price drop, many answered YES

Most Important Quality: Cost

Least Important Quality: E-Waste

Other Important Qualities: Flash/Environmentally Friendly

What does the Customer Want?
relating to the customers wants
Ideas: 1. Removing Flash

2. Thinning Plastic

3. Polaroid Approach

4. Use of Bio-Plastic

5. Less Powerful Battery

Relating to the Customers’ Wants
putting concepts together
Combining several approaches
    • Removing the flash (Eliminates circuit board and battery)
    • Biodegradable plastic
    • Thinning the plastic
  • Reduces E-Waste
  • Cuts cost
    • Current KODAK Powerflash: $5.99
    • Proposed KODAK Ecopic: $1.99
  • Creates a more sustainable product
Putting Concepts Together

Ecopic

summary and conclusions
Our proposed design
    • Will increase appeal in developing countries
      • Cheaper and more accessible
    • Be more environmentally friendly
      • Possible use of Mirelbioplastics
    • Reduce E-waste significantly
      • No Circuitry or Battery
    • Maximizes profit for Kodak
      • Broadening customer base

Billy Mays Here!

You can’t afford NOT to buy “The Ecopic”!

Summary and Conclusions
references
http://www.mirelplastics.com/
  • http://www.calrecycle.ca.gov/electronics/WhatisEWaste/
  • http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2/6868&pq-locale=en_US&_requestid=37689
References
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