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Nigeria’s Mad Men: What Adds Say About doing Business in Africa’s Most Populous Country

Nigeria’s Mad Men: What Adds Say About doing Business in Africa’s Most Populous Country. “You can tell the ideals of a nation by its advertisements”. Advertising. “The activity or profession of producing information for promoting the sale of commercial products” . Segmentation of market by-

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Nigeria’s Mad Men: What Adds Say About doing Business in Africa’s Most Populous Country

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  1. Nigeria’s Mad Men: What Adds Say About doing Business in Africa’s Most Populous Country

  2. “You can tell the ideals of a nation by its advertisements”

  3. Advertising “The activity or profession of producing information for promoting the sale of commercial products”

  4. Segmentation of market by- • Demographic factors: Factors that consider characteristics of the human population within a certain area or region • Psychographic factors: Factors that consider the emotions and lifestyles of the consumer • Geographic factors: The geographic location of customers may have implications for segmentation • Socio-economic factors: Dividing the population into segments based on incomes and social class

  5. Citation "Advertising in Africa: Nigeria's Mad Men." The Economist.com. The Economist Newspaper Limited, 28 Apr. 2011. Web. 30 Apr. 2011.  http://www.businessdictionary.com/

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