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Spread the Word

Dissemination, Mass Communication, and Public Relations. Spread the Word. Gerry Cherry, MA, CRA Grant Facilitator College of Education and Professional Studies University of Central Oklahoma. Laying Brick: Research, initiation, Implementation

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Spread the Word

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  1. Dissemination, Mass Communication, and Public Relations Spread the Word Gerry Cherry, MA, CRA Grant Facilitator College of Education and Professional Studies University of Central Oklahoma

  2. Laying Brick: Research, initiation, Implementation Building a Wall: Results, Culmination, Continuation Building a Cathedral: Evaluation, Dissemination, Communication Building a cathedral

  3. Something to report • Progress toward our goals • Setbacks Success isn't permanent, and failure isn't fatal.      Mike Ditka (1939 - ) • Changes in procedures • Changes in timeline • Changes in personnel • When mandated by funder (minimum 1 yr) When do we Spread the word?

  4. Throughout the Project • Include dissemination strategies and activities from the very beginning • Link the dissemination activities to: • Project description, • Program implementation, • Evaluation, and • Budget--Consider the cost of publications, photos, reports, articles, etc.

  5. Explain your progress to everyone who has a stake or interest in the project Cohort—Everyone working on the project may only be aware of his/her part. Participants—Makes them feel part of something successful, or at least ongoing. Colleagues—Department, College, at home and wherever Funders—Brag of successes—report setbacks Administration—More opportunities result from keeping the administration in the loop. They don’t want to be blind-sided. Who do we tell?

  6. On-Campus Off-Campus Professional Newsletter Website Publications—newspaper articles, peer-reviewed publications Presentations—Seminars, Advisory Council/Board, Lectures, Videoconferences Where Do We Spread the Word?

  7. Model for others to follow Share experiences to prevent “reinventing the wheel” Add to the Body of Knowledge Provide a new answer to an old question Provide a new question to an old answer Part of the agreement with the funder Answer the So What? question Why Do We Disseminate?

  8. Mass communication occurs when a small number of people send messages to a large, anonymous, heterogeneous audience through the use of specialized media. www.uky.edu/~drlane/capstone/mass “Think like a wise man but communicate in the language of the people.” William Butler Yeats (1865 - 1939) Mass Communications

  9. 1. Have I used unnecessary words or sentences?2. Is my average paragraph about 50 words?3. Do I use headings or subheads in the text?4. Can any information be presented in a bulleted, chart, or table format?5. Will the use of bold print or other highlights enhance key points?6. Is my work mechanically excellent? Communicate more effectively

  10. Oklahoma’s video-conference, information exchange, research partner, unique-in-the-nation, champion. Every school, college, university, technical school in Oklahoma is tied in to the OneNet system. Use this source to communicate, disseminate, cogitate, proliferate, and relate. OneNetwww.onenet.net

  11. http://www.onenet.net/general/category1/sub2/hubsite.htm 1-888-566-3638

  12. ONE NET www.Internet2.edu Internet2 States OneNet can connect to sites in these states

  13. Research Example… Weather • Oklahoma • Is a world leader • in weather research, • education, operations, • and training • We have developed • high-value • technologies • in weather that are • in demand today • Oklahoma is pioneering next-generation technology with support of OneNet and the National Lambda Rail.

  14. International Connectivity

  15. How Can OneNet Help? • A unique resource for information sharing that doesn’t add expenses to a grant proposal. • Shows how OneNet can connect collaborators economically. • Connect schools, other institutions, other countries. • Virtual field trips for students and researchers • Video seminars, conferences, meetings

  16. "Public Relations is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics.” (Robert L. Heath, Encyclopedia of Public Relations). What does public relations have to do with grants and dissemination? Public Relations

  17. Working with the media • You must “translate” your work for the audience you are trying to reach • Involve and seek help from your PR department (whatever the name) • Include photos for interest

  18. Use Public Relations to Talk About Your Project to: Community (local paper, campus news) Government (local, state, regional) Internally (WebCT, Website, Newsletter) Media (Outreach with pictures and articles) Publicity (Furthering your organization's interest through target-media coverage of strategic messages and events.) Further the Cause of Your Project

  19. Plan Goals Research Objectives Procedures The Conduit Project Implementation Evaluation Dissemination Body of Knowledge Success Failure Funding

  20. Thanks to Linda Mason and Bill Johnson for letting me borrow some of their slides. • Bill Johnson, now retired, was the OneNet expert and guru. For questions contact James Deaton at 405-225-9414 or jdeaton@osrhe.edu. Linda Mason, lmason@osrhe.edu The End

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