
WHY PERCEPTIONS DIFFER? • BECAUSE OUR CULTURAL, PERSONAL, AND EDUCATIONAL CONDITIONING DIFFERS • BECAUSE WE FOCUS ON DIFFERENT STIMULI FOR OBSERVATION • BECAUSE WE WEIGH STIMULI DIFFERENTLY
BECAUSE WE DESCRIBE OUR PERCEPTIONS WITH DIFFERENT LANGUAGE • BECAUSE WE SOMETIMES SEE WHAT WE WANT TO SEE • BECAUSE OF THE PRESENCE OF OTHERS
STIMULI USED IN OUR PERCEPTIONS • NONINTERACTIVE • Information from others • Information from the situation • Observations of other • INTERACTIVE • Reactions to direct questions • Reactions to your disclosures • Reactions to planned “tests” or provocations
PERCEPTUAL PROCESSES AND THEORIES • THEORIES OF COGNITIVE ASSOCIATIONS • Central traits • Implicit personality • Stereotyping • Inferential schemas
ATTRIBUTION THEORY • SELF-FULLING PROPHECY • OPTIMISTIC BIAS • FIRST/LAST IMPRESSIONS