Mobile Push Notifications - Everything you need to know

1. Mobile Push Notifications: Everything You Need to Know 52% of consumers might consider switching brands if you fail to deliver a personalized experience. Push notifications are proven to increase the app retention rate by 190%. On average, 52% of app users subscribe to push notifications. Sending high-value notifications increases app retention rates by 3 to 10x. 48% of mobile app users made an in-store purchase after receiving a push notification triggered by profile data. The unprecedented growth in the number of smartphone users has played an instrumental role in the expansion of the mobile app development market. But your work doesn’t end just after a successful iOS or Android app development. Every app needs a push. What’s that now? Every time we pick up our phone, there’s a piece of breaking news, an app update or a response from someone - those are push notifications. Many startup founders find it very difficult to be ahead in the competition, with a vast number of companies successfully gaining the trust and attention of the users globally. However, only a well-thought and carefully planned strategy incentivize mobile app users to use your app. One of the top drivers for app engagement and retention is Push Notifications. They are direct forms of communication and marketing that are empowering brands & products by making them more accessible for customers.

2. Ahead you will find the detailed anatomy of Push Notifications and tips to make the most out of it. What Are Push Notifications? Push notifications are basically the pop-up messages that appear on the user’s screen in a heads-up manner. They are a type of alert that deliver relevant and timely information to users even if they are not active on the app. They can be sent at any time and on any day without even needing users to log into the app. Such kinds of notifications are the best tactic for brands to communicate with their users. However, where customers don’t appreciate being disturbed by unwanted emails or texts, push notifications can work as a perfect alternative when done with a careful strategy in place. Also Read: https://www.techdirectory.io/articles/guide-to-android-app-developers Enhanced customer care strategy, improved brand consistency, increased conversion rates and amplified user engagement are some of the perfectly good reasons why you should invest in push notifications. As more and more brands are adopting push notifications, we have collected and put together some of the proven push notification practices that will help you drive sales. Push Notification Optimization: Best Practices “A great push notification is three things: timely, personal and actionable.” - Noah Weiss, Head of Search, Learning, & Intelligence at Slack You cannot go wrong with a savvy push notification strategy. Listed below are some of the best practices to get started with: Personalize Your Push Notifications Don’t just aimlessly send the same message to your app users. It is important to make sure your notifications speak and develop a rapport with the audience. Customized push notifications let you target the right users at the right time by delivering a personal touch. Keep track of customers’ in-app preferences and behaviour to build a personalized approach.

3. Segment your audience into user groups, address them by name whenever possible, keep the details short and sweet and include other details relevant to your CTA. Zomato is a perfect example of someone that shares the most creative and tailored push notifications. Location-based Push Notifications A user’s geolocation can be used to activate push notifications and bring in conversions. This is an effective marketing method, the marketers can utilize to send tailored promotional messages based on the user’s local conditions. Use Emojis Just like you love to use emojis in your messages to convey your sayings in a better way, using emojis in a push notification gives it a warmer and visually rich touch. Don’t use too many of them and also be careful when choosing the one else it could lead your users to opt-out of push messages. Your emojis should be contextually correct and should only be used when required. Be Short & Specific With Your Content You must stand out in a sea of notifications. Have a clear purpose with each push and agree on what success means. Create messages that reinforce your product or service value prop. If you don’t do these things, you are merely interrupting your most valuable customers. - Andy O’Dower, Head of Product at Curiosity Since you have limited characters here, your notifications should be clear, concise yet creative. It should give a clear idea of what you expect your customers to do in fewer words. Include power words in your creative to make it more impactful. Do Not Send Too Many Notifications Nothing irritates users more than being flooded with continuous notifications. Sending push notifications just for the sake of it will eventually lead to turning push notifications off or app uninstallation. Also, being inconsistent runs the risk of people forgetting all about your app. Therefore, do research on user preferences and be careful with the volume of your push notifications.

4. Parting Thoughts Push notifications have become an utmost necessity rather than merely a tool to include in your mobile app marketing strategy. Make sure your push notifications stay tested and optimized. Timely monitor your customer data to understand the effect your notifications have on different user segments. Rest, leverage these best practices and reach your most ambitious targets. If you need help with implementing personalized, contextual push notifications for your app or website users, get in touch with the best mobile app development company like Appventurez. Their marketing team has a knack for bringing favourable and significant results. Get in touch!