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Why fashion brands are expanding beyond apparel into new categories

Fashion brands have now become part of an ecosystem involving varied offerings other than just clothing, as they seek to create comprehensive lifestyle offerings that cater to evolving consumer habits.<br>

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Why fashion brands are expanding beyond apparel into new categories

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  1. Why fashion brands are expanding beyond apparel into new categories Fashion brands have now become part of an ecosystem involving varied offerings other than just clothing, as they seek to create comprehensive lifestyle offerings that cater to evolving consumer habits. Fashion brands and retailers are no longer relying on the success they achieve by merely selling clothes. The modern consumer demands a seamless, integrated lifestyle experience and fashion brands are responding by expanding their reach beyond traditional apparel. Homeware, beauty, footwear and even experiential retail now form a part of the fashion ecosystem, as brands seek to create comprehensive lifestyle offerings that cater to evolving consumer habits. From fast fashion giants such as Zara, H&M and Mango, to luxury powerhouses such as Chanel and Dior, companies are diversifying their portfolios to maximise brand value and customer loyalty. According to recent Fashion Brands News Fashion Brands News, what is driving this shift? And more importantly, what does it mean for the future of the industry? If you want to read this and other Fashion and Apparel Industry articles, Apparel & Garments News, Apparel Industry updates related news Click here: - apparelresources.com

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