The role of influencers Insights from Anand Aiyer, CEO, Arrow

1. The role of influencers: Insights from Anand Aiyer, CEO, Arrow Anand Aiyer, CEO of menswear brand Arrow, reveals how the brand has strategically leveraged influencer marketing for targeted campaigns, offering a more organic and trusted form of communication. As the CEO of Arrow, a premium menswear brand especially curated for working professionals, I believe that in today’s digital age, traditional advertising methods are no longer sufficient to capture the attention of a discerning audience. With consumers inundated by ads, many messages are ignored. This is where ‘influencer marketing’ steps in, offering a more organic and trusted form of communication. We have strategically leveraged this trend by collaborating with both micro and macro-influencers. Micro- influencers, those with 10,000 to 100,000 followers, offer an incredibly high engagement rate, often surpassing that of larger influencers. Their followers are typically niche audiences who value the opinions and recommendations of these influencers, making them ideal for targeted campaigns. Apparel Industry News News highlights how brands are increasingly relying on these partnerships for authentic audience engagement.For start-ups and small brands, the challenge of budget constraints can be addressed by partnering with micro-influencers. On the other hand, macro-influencers, with their broader reach, are invaluable for increasing brand awareness on a larger scale. The substantial costs associated with these influencers are justified by the extensive reach and significant impact these campaigns can achieve. Apparel Industry If you want to read this and other Fashion and Apparel Industry articles, Apparel & Garments News, Apparel Industry updates related news Click here: - apparelresources.com