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Welcomes - PowerPoint PPT Presentation


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Welcomes. Is the need for marketing overrated?. 2. Hmmm. 3. http://tinyurl.com/davidryanblogger. TIVA panel January 2010. Mary Fletcher-Jones, David Ryan, William Hanff, Laura Cooke. 4. What’s the difference between marketing and sales? What is the purpose of marketing?. 5.

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Presentation Transcript
slide2

Is the need

for marketing

overrated?

2

slide3

Hmmm . . .

3

http://tinyurl.com/davidryanblogger

slide4

TIVA panel January 2010

Mary Fletcher-Jones, David Ryan, William Hanff, Laura Cooke

4

slide5

What’s the difference

between marketing and sales?

What is the purpose

of marketing?

5

slide6

What’s the difference

between marketing and sales?

Build interest & relationships

What is the purpose

of marketing?

6

slide7

What’s the difference

between marketing and sales?

Build interest & relationships

What is the purpose

of marketing?

Get a strategy session

7

slide8

What are some

traditional ways of

marketing?

8

slide9

What does online marketing

offer that is new?

9

slide10

What does online marketing

offer that is new?

  • world-wide reach
  • immediacy
  • ease to revise
  • can influence traffic
  • change paradigm away from a zero-sum game
  • low cost

10

slide12

THE BLOG IS THE ENGINE!

  • What to write about?
  • What are clients asking?
  • Tech updates
  • Marketing thoughts
  • If not an expert, be a reporter
  • Promo clients
  • Get others to be contributors
  • General observations

12

slide13

But how does a company

get this all done?

13

slide14

Social Media Team

Zach Suttton

Adey Fettene

Valerie Yoscak

Jessica Muth

David Ryan

Mike Weiss

slide15

Online Marketing Team

  • Spread the responsibilities
    • particularly with blog writing

15

slide16

Online Marketing Team

  • Spread the responsibilities
    • particularly with blog writing

Jessica Muth

16

slide17

Online Marketing Team

  • Spread the responsibilities
    • particularly with blog writing

“PC vs. Mac-formatted drives”

“http://tinyurl.com/VLAugust”

Jessica Muth

17

slide18

Most effective way to utilize combine

  • the power of the blog and the eNewsletter
  • Put the blog on the website
  • “http://www.videolabs.net”
  • Drive the eNewsletter reader to the blog

“http://tinyurl.com/VLAugust”

18

slide19

Online Marketing Team

  • Spread the responsibilities
    • particularly with blog writing
  • Good way to break internal silos

19

slide20

Online Marketing Team

  • Spread the responsibilities
    • particularly with blog writing
  • Good way to break internal silos
  • Diverse input

20

slide21

Adey came up with a way to streamline daily posts

http://hootsuite.com

Adey Fettene

21

slide22

Other things we have done:

  • Anonymous online feedback form
  • Email signatures
  • Team members link their personal accounts to VL
  • Other things we are considering:
  • Opt-in techniques
  • Ustream & YouTube

22