Augmented Reality and Virtual Reality Market

1. Augmented Reality and Virtual Reality Market Size Worth USD 237.80 Billion in 2028 www.emergenresearch.com Continuous advancement in technology and high demand from various end-use industries are driving Augmented Reality (AR) and Virtual Reality (VR) market revenue growth

2. Our Model Market Analysi Financia l Analysis s Distributi on Channel Analysis Brand Analysis www.emergenresearch.com Custom Market Intelligen ce Competito Product Analysis Custom Research r Analysis Demand Analysis Risk Analysis

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4. Industries We Cater to Power & Energy Food & Beverages Foods & Beverage, Food Ingredients, Food Processing and Equipment, Food Testing and Supply Chain, Health Food and Sports Nutrition, Frozen and Processed Food, Household, Retail Automotive Services Oil and Gas, Electricity, Energy Storage, Environmental, Renewable Energy www.emergenresearch.com Information and Tech Electric and Hybrid Vehicles, Off Highway and On Highway Vehicles, Aftermarket and Maintenance, Automotive Parts, Interior and Exterior Materials, Automotive electronics and Systems Data Security, Cloud Computing, IoT and Digitalization, Robotics, Telecom and Networking, Software and Services, Analytics, Semiconductor, Internet and E-Commerce Materials and Chemicals Pharma & Healthcare Medical Devices, Therapeutics, Biotechnology, Medical Imaging, Healthcare IT, Hospital Management, Diagnostics, Laboratory Equipment, Pharmaceutical Organic Chemicals, Disinfectants and Preservatives, Adhesives and Sealants, Polymers and Resins, Petrochemicals, Agrochemicals and Fertilizers, Paints and Coatings 5

5. Market Summary The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth. Augmented Reality (AR) is a multisensory experience in which real-world items are improved with computer-generated perceptual information, sometimes across many sensory modalities such as visual, aural, haptic, somatosensory, and olfactory. AR is a system that brings real and virtual worlds together, allowing for real-time interaction and accurate 3D registration of virtual and real items. The sensory information superimposed can be either constructive (i.e., beneficial to the natural environment) or destructive (i.e., harmful to the natural environment). On the other hand, Virtual Reality (VR) makes use of computer modelling and simulation to allow a person to interact with an artificially constructed three-dimensional visual or other sensory world. VR applications use interactive equipment, such as goggles, headsets, gloves, or body suits, to immerse user in a computer-generated environment that resembles reality. www.emergenresearch.com

6. Market Summary Some Key Highlights From the Report • In November 2021, Apple analyst Ming-Chi Kuo announced the arrival of Apple's AR headset in the coming years. This device could support AR and VR, as well as micro-OLED displays. With the addition of LiDAR technology on iPhone 12 Pro, Apple has already made strides in AR technology on iPhone and iPad. The head-mounted displays segment accounted for a significant revenue share in 2020. Traditional methods of how we look around have been altered by technological advancements, therefore internet and smartphones, combined with a head-mounted display, have been revolutionary. It enables user to move around a VR environment simply by moving head, eliminating need for a separate controller. Additionally, neutral position of head allows for a straighter and more relaxed posture, reducing fatigue caused by turning eyes, head, or body towards a monitor. These benefits are the primary reason for high penetration of head-mounted displays in the market. The semi and fully-immersive segment accounted for a significantly robust revenue share in 2020. Majority of companies are focused on creating immersive video games for users, who can interact with virtual world using VR headsets. Growing demand for semi- and fully-immersive VR devices is being driven by advancements in computing and electronic networking systems. Furthermore, innovations such as fully immersive VR technology-enabled head mount displays that provide a user with a 360° field of view and high resolution, are expected to drive revenue growth of this segment. • • Request Free Sample Copy@ https://www.emergenresearch.com/request-sample/1099 www.emergenresearch.com

7. Market Summary Emergen Research has segmented the global AR and VR market based on type, device type, technology, end-use, and region: Type Outlook (Revenue, USD Billion; 2018–2028) Augmented Reality Type Hardware Software Services Virtual Reality Type Hardware Software Services End-use Outlook (Revenue, USD Billion; 2018–2028) Aerospace and Defense Gaming and Entertainment Healthcare Automotive Enterprises Others Read More@ https://www.emergenresearch.com/industry-report/augmented-reality-and-virtual-reality-market

8. Parameter Details Market Size Estimation Period 2021-2028 Base Year Considered 2020 Historical Data 2018-2019 Forecast Period 2021-2028 Quantitative Units Revenue in USD million & CAGR from 2020 to 2028 Segments Covered Types, Application, End-Users, Regions & more. MARKET Countries Included The U.S., Germany, U.K., Italy, China, India, Japan, Brazil SEGMENTATION Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends Report Coverage Regions Scope North America, Europe, Asia Pacific, Latin America, Middle East and Africa Customization Scope 10 hours of free customization & expert consultation Explore Different Purchase Options & Request for Discount to Avail New Year Discount Pricing and Purchase Options www.emergenresearch.com

9. Regional Share Dynamics www.emergenresearch.com

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