Nordstrom: 100 Years of Style, Service, and Innovation

1. Nordstrom: 100 Years of Style, Service, and Innovation For over a century, Nordstrom has been a pioneer in predicting fashion trends and maintaining a strong commitment to exceeding customer expectations. Our goal has always been to provide more than just a shopping experience—it's about helping customers express their unique style. A Rich Legacy of Service and Style Founded in 1901 by Swedish immigrant John W. Nordstrom, Nordstrom began as a small shoe store in Seattle, Washington. With a strong emphasis on customer service, John Nordstrom built the foundation of what would later become one of the most influential and successful fashion retailers in the world. Nordstrom's commitment to delivering excellent customer service was evident from the very beginning and remains the core of the company's identity today. At a time when customer service was often secondary to sales, Nordstrom stood out by offering a no-questions-asked return policy and providing exceptional in-store service. These core principles, focusing on customer satisfaction, allowed the brand to grow rapidly and establish a reputation as a trusted retailer. As the company expanded into clothing and accessories, it maintained the same dedication to quality products and customer care, helping Nordstrom carve out its place as a leading fashion destination. From Humble Beginnings to Global Recognition What started as a single store selling shoes quickly grew into a larger operation, with Nordstrom opening new locations across the United States. The first expansion came in 1923 when the company opened a second store in Seattle. This laid the groundwork for future growth, and in the years to follow, Nordstrom would expand to other major cities. Nordstrom’s rise to prominence continued in the decades following World War II, with the brand consistently staying ahead of fashion trends while offering outstanding customer service. The company's commitment to adapting to changing consumer demands and embracing new styles has kept it relevant for generations. By the 1970s, Nordstrom had expanded significantly, and its

2. selection broadened beyond shoes to include clothing and accessories, catering to men, women, and children. In the 1980s, Nordstrom made a bold move by going public, listing its shares on the New York Stock Exchange under the symbol "JWN." This helped raise capital to fuel further expansion, and by the 1990s, Nordstrom had become a national retail giant. During this time, the company also introduced Nordstrom Rack, an off-price retail division that allowed it to reach a broader audience, offering high-quality merchandise at discounted prices. As the company expanded geographically, it also broadened its offerings. Nordstrom's signature style and luxurious customer experience became synonymous with high-end fashion. At the same time, the company did not neglect its commitment to providing accessible, affordable options for customers at every price point. This dual approach allowed Nordstrom to appeal to a diverse range of customers while maintaining a reputation for excellence. Innovation in Fashion Retail Nordstrom has always embraced innovation, particularly when it comes to enhancing the shopping experience. This commitment to progress is part of what has kept Nordstrom a leader in the retail industry. Over the years, the company has consistently sought ways to improve convenience, customer service, and its overall fashion offerings. As technology has evolved, so too has Nordstrom's approach to retail. One of the company’s most notable innovations in recent years has been the development of its online and mobile platforms. As e-commerce began to change the way consumers shop, Nordstrom responded by investing heavily in its online presence. Today, the Nordstrom website and mobile apps provide customers with a seamless shopping experience, allowing them to browse, purchase, and receive their items quickly and easily. The launch of the Nordstrom app, which allows users to shop, track orders, and access personalized recommendations, revolutionized the way the company connects with its customers. Nordstrom also implemented curbside pickup, a response to the growing demand for contactless shopping options, allowing customers to order online and pick up their purchases without leaving the comfort of their cars. These features made Nordstrom a leader in the retail industry’s digital transformation, enhancing convenience and service. Nordstrom has also expanded its physical store concept in innovative ways, focusing on creating experiential spaces for customers. The Nordstrom Local stores, for example, offer a more personalized, small-format shopping experience, providing services like styling

3. consultations and curbside pickup without the full inventory of a traditional store. This forward-thinking approach has allowed Nordstrom to tap into a new kind of consumer demand: one that craves experiences over traditional, transactional shopping. In addition to its e-commerce innovations, Nordstrom has also embraced sustainability, making significant strides to improve its environmental impact. The company has committed to reducing its carbon footprint and ensuring that its products are sourced ethically. Nordstrom’s dedication to sustainability includes the launch of its "Sustainable Style" collections, which feature products made from environmentally friendly materials and sustainable practices. The Nordstrom Customer Experience: Style with Service At the heart of Nordstrom’s success is its unwavering commitment to customer service. For more than 100 years, the company has prided itself on offering a superior shopping experience that goes beyond simply selling products. Nordstrom associates are trained to offer personalized service, from product recommendations to tailoring and alterations. This focus on meeting individual needs has earned Nordstrom a loyal customer base. The company has long been known for its customer-first approach, which includes a flexible return policy that allows customers to return items with no questions asked. This commitment to customer satisfaction has made Nordstrom a trusted brand, one that customers turn to time and time again for their fashion needs. Another hallmark of the Nordstrom experience is its extensive and personalized selection. Whether a customer is shopping for the latest designer handbags, a wardrobe refresh, or a new pair of shoes, Nordstrom provides an unparalleled range of high-quality options. The in-store experience is complemented by expert advice from knowledgeable sales associates, who are always available to provide guidance and styling tips. Beyond the products themselves, Nordstrom has worked to foster a culture of inclusivity and diversity. The brand has made significant strides in promoting diverse fashion lines and empowering its associates to create welcoming and inclusive environments for all customers. In doing so, Nordstrom has solidified its reputation not only as a fashion destination but also as a company that values its customers and strives to meet their diverse needs. Adapting to a Changing Retail Landscape The retail industry has undergone significant changes in recent years, and Nordstrom has proven its ability to adapt to these shifts. The rise of online shopping, the impact of the

4. COVID-19 pandemic, and changing consumer behaviors have all had an effect on how people shop. Nordstrom has remained resilient by embracing these changes and finding new ways to connect with customers. The introduction of new shopping channels, such as buy-online-pick-up-in-store (BOPIS) and mobile payment options, has allowed Nordstrom to remain competitive in an increasingly digital world. Additionally, the brand’s focus on providing exclusive collections, collaborations with designers, and partnerships with other brands has ensured that it remains relevant in an ever-evolving industry. Nordstrom’s commitment to quality, service, and innovation has made it a leader in the retail industry for over a century. With its deep-rooted legacy of customer care, a forward-thinking approach to technology, and an unwavering commitment to fashion, the brand continues to shape the future of retail. As it celebrates 100 years of success, Nordstrom remains dedicated to its mission of offering the finest in style and service, helping customers express their individuality with every purchase. Conclusion Nordstrom’s journey from a small Seattle shoe store to a global fashion leader is a testament to the power of vision, innovation, and an unwavering commitment to customer service. Over the past 100 years, Nordstrom has continually set new standards for what it means to offer exceptional style and service. As the company looks toward the future, it remains focused on delivering the best possible shopping experience for its customers, ensuring that the next 100 years will be just as successful as the first. Whether shopping in-store, online, or through mobile apps, customers can count on Nordstrom to help them express their unique style with quality, service, and innovation at the heart of every experience.