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PC TRAINING

Learn about the duties of Precinct Committeemen (PCs) and volunteers, develop an action plan for effective campaigning, and gain tips on persuading voters. Get ready for the election season!

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PC TRAINING

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  1. PC TRAINING

  2. What You'll Learn Tonight • The tasks involved during the election season. • What you'll need to feel more comfortable when you're out talking to voters. • Tips and tricks from experienced PCs and volunteers. Don't be afraid to ask questions!

  3. 1 2 3 4 Our Four Subjects The Duties of PCs and Volunteers Developing Your Action Plan Using Your Contact List Persuading Voters

  4. The Duties of PCs & Volunteers What is a Precinct Committeeman/woman? “The Precinct committeeperson serves as the main communication source between the Democratic organizations with current and future Democratic voters in his/her precinct. The individual committeemen are charged with connecting the people in their precinct with the DemocraticParty structure, and the Party to the people. The precinct committeemen is responsible for educating residents about important issues, registering voters, and helping to get the vote out leading up to Election day. It is okay to begin slowly as you begin your efforts. Your township chair is always available to provide support and answer questions.  Remember, you are providing a critical service to the Democratic Party and to your community. Have fun!” - http://www.willcountydemocrats.com

  5. The Duties of PCs & Volunteers How much time will volunteering take? • Most of the time will be spent the month before the election. As a PC or volunteer you will: • Walk and phone voters within a precinct, trying to personally contact and talk to as many voters on our voter lists as possible. • Work both Saturday and Sunday the two weekends before the election on Get Out the Vote (GOTV) activities. • If possible, work during the day on the Monday before the election and on Election Day on GOTV and Poll watching activities. 2-4 hours a week, 20 -25 hours for the month

  6. How to Develop an Action Plan What Works & What Doesn’t Work: Source: “Get Out the Vote” by Donald P. Green and Alan S. Gerber

  7. Developing Your Action Plan 1. Canvassing Door-to-Door 2. Phone Banking 3. Lit Drops

  8. Developing Your Action Plan What else has been shown to work? • The frequency with which a voter is contacted has been shown to increase their likelihood of voting. • Each contact with a voter – in person, by phone, or by mail - is called a “touch.” • More touches, more votes! • Making contact in the last few weeks before an election has been shown to increase someone's likelihood of voting. • There's no point to canvassing in June.

  9. Developing Your Action Plan

  10. Developing Your Action Plan

  11. Developing Your Action Plan Keep track of which voters you've touched. Ideally, you want to touch each voter 3 times.

  12. Developing Your Action Plan

  13. Questions?

  14. Using Your Contact List • Precinct Contact Lists • We will give you a voter contact list for your precinct generated from VoteBuilder – our greatest asset! • GOTV demographics, known as 'voter universes' are decided each year by participating campaigns. • For the March 20th, election, your contact list will be exclusively Democrats. • Training on VoteBuilder and the MiniVan will be provided in the future!

  15. Using Your Contact List • Bringing out the Democratic Base • “Strong Democrats” • These will be your best opportunities for volunteers. “Leaning Democrats” • These voters vote Democrat but not always, and vote infrequently. “Unknown / No Data” (we will not be touching these in Primary) • Democrats, Republicans, Independents, Swing Voters, who knows?

  16. Using Your Contact List VoteBuilder Map

  17. Using Your Contact List Reading Your Walk / Phone List NOTES Voting Record Phone Number Name & Address Likely Party Age & Sex

  18. Questions?

  19. Persuading Voters • What Literature to Distribute: • Voting Info • Candidate Info • Sample Ballot • Letter from you? Use clear plastic bagswith doorknob holes

  20. Persuading Voters Sample Ballot

  21. Persuading Voters • A Letter from You: • Introduce yourself (their neighbor) • Tell them why you are doing this • Ask them to vote! • Ask for them to vote Democratic! • Ask for volunteers

  22. Persuading Voters • Basic Canvassing / Phone Banking Script • Reminding people to vote • Try to get volunteers for November • Get email addresses for our newsletters

  23. Persuading Voters • How to Convince Someone to Vote • Persuading People to Vote • Create a sense of obligation (support our candidates) • Make an argument for popularity (everyone will be voting this year) • Make the use it or lose it argument (it is our responsibility as citizens) • Be a likeable and relatable voice of reason (I know how you feel) • Ask the person to be a voter (assume they will vote)

  24. Persuading Voters • How to Convince Someone to Vote • Explaining the Benefits of Voting • You must vote to have your voice counted • Voting shapes the future of our community & country • Reasons to vote for different candidates • A person’s vote does make a difference • Drive the person to the polls

  25. Persuading Voters If the voter engages you, remember an effective personal story can inspire, build commitment and excitement. • Set the tone: Show that what you are doing matters to you, that you want to relate to their experience. • Provide an example:Tell specific stories about your experiences. You can talk about your original interest in politics, your time with the party, or your first time campaigning. • Connect with your audience:Your story should always lead to the conclusion of “This is why I am here” and aim to excite people to get involved….at least VOTE!

  26. Persuading Voters • “Be a Voter” • Studies show that simply by reminding people to “be a voter” rather than “to vote” drastically improves voter turnout. • It leads them to think about their social identity. People like to view themselves as good citizens. People know that voting is something good citizens do. They think about their social identity, and are motivated to vote. • “What time are you going to vote?” • Studies show that asking people what time they are going to vote, forces them to picture in their mind how and when they are going to vote. People more easily remember to do something when they have created a mental picture in their head of doing that act.

  27. Questions?

  28. Let's Recap! • You are the foot soldiers to the most fundamental political unit of government, the precinct. • Develop a Plan of Action that that reaches voters multiple times, using door-to-door canvassing, phone banking, and lit drops, in the last few weeks of the election. • Persuade voters to get out and vote!

  29. Questions?

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