4 Tips of Becoming an Improved Press Release Writer If writing is the most important skill you have, then you should be able to write an inducing press releasethat would immediately attract readers in and involve them with the way you write. Unfortunately,there are a lot of press release writers who cannot write a compelling press release. As a writer, it iseasy to use the same way of writing processes, layouts and catchphrases over and over again. If you are tired of your press releases not getting any good and positive feedbacks, then it is best to tryanother style of writing. Here are 4 tips to be an improved press release writer: Never fall into the “template trap” 4 out of 5 press releases read exactly the same when you compare each of them. As you cannotice, it is always “123 Organization, the chief in the so-so industry, has previously announcedtheir (insert catchphrase).” It makes all the press releases combine together. If you want yourpress release to be outstanding, then you have to write differently and create another template.Take the risk and be creative, spontaneous. Discover the product and company well both inside and out Whether you are a press release writer for a certain company or a PR pro writer, you mustspend time to completely know and be familiar with the product or company you are writingabout. You can try to swerve out of the common catchphrases that are used. Let yourself createa less generic press release. Know what the target market is looking for First and foremost, as press release writers, you should be able to identify your audience ortarget market. It could be for new media, traditional media, investors, search engines, affiliates,etc. You should know and understand the type of information that is important to them. Practice everyday The only way of getting better as a press release writer is to practice on a daily basis. As whatthe saying says, “Practice makes perfect.” While you are practicing, you have the chance to trynew techniques in writing and improve your weaknesses. You can check out www.pressreleasewriters.org for more information about professional press releasewriters.