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Contetra helped Thillaiu2019s Masala turn financial complexity into clarity. Using virtual CFO services in India and CFO services in India, they improved profitability, working capital, and decision-making through actionable insights and strategic interventions.
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Modern Style Modern Style Precision-Driven Growth: Thillai’s Masala Case Study Turning financial complexity into actionable clarity Created By : Contetra Pvt Ltd Borcelle Borcelle Presentation Presentation
Complexity Hiding in Growth Sales were growing, but margins unclear Working capital constantly under pressure No clarity on profitable customer segments Decision-making hindered by scattered data Needed sharper visibility through virtual CFO services in India
Contetra’s Approach Build clarity across revenue and cost drivers Enable smarter leadership decisions Unblock operating cycle and unlock bank capital Turn financial operations into strategic infrastructure
Dashboards That Speak CFO Language Build clarity across revenue and cost drivers Enable smarter leadership decisions Unblock operating cycle and unlock bank capital Turn financial operations into strategic infrastructure
Bottom-Up Cost Precision Bottom-Up Cost Precision Cost every component from raw spices to packaging Variance tracking for yield & wastage Sensitivity modeling for commodity price changes Overhead allocation logic for true product cost Achieved forward visibility with CFO services in India
Working Capital Modeling Working Capital Modeling Monthly cash flow forecasts Justified seasonal working capital needs Lead times between production, delivery, receivables Enabled higher CC limits through data-backed decisions
MIS that Drives Execution One-page sales summary by contribution Production efficiency metrics Customer-level collection trends Unified financial language across teams
Tangible Results Billing discipline improved Better customer targeting reduced discounting Resource utilization improved at the plant Enhanced cash visibility Bankers backed roadmap confidently
Relevance for Mid- Market Brands Inventory moves but profits stagnate Cost creep without clarity Banks questioning your books Leadership running on instinct, not insight
Modern CFO as Strategic Driver Risk mitigators Profit margin architects Storytellers to banks and boards Enable informed decisions before surprises arise
Contetra’s Execution Approach Map financial pressure points Design scalable visibility frameworks Build confidence with banks, boards, teams Blend dashboards, costing models, & insights Embed financial discipline with virtual CFO services in India
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THANK YOU Borcelle Borcelle