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Gliederung. Lead Management (Carsten Alex. Simon)MotivationDefinitionenEinordnung im Customer Interaction CycleGrnde, Ziele und Voraussetzungen fr Lead ManagementIT-Grundlagen von SAP CRM 3.1typischer Akquisitions-ProzessLead Management ProzessLead GenerationLead QualificationLead Tran

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