Montenegro

1. Montenegro Media Literacy as a Specific Optional Subject in Gymnasia Bozena Jelusic, literature , mother tongue and media literacy teacher (vlaxon@t-com.me; bozenajelusic@yahoo.com ) “Media Literacy in South East Europe: a regional approach and exchange” Tirana, October 28 -29. 2010.

2. School reform in Montenegro(School reform was strong supported by FOSI –Representative Ofiice Montenegro) • Reform process 2000 - 2000. • Curriculum Revision • Optional subjects • Civic values education: through whole curriculum and specific optional subjects as: civics, human rights, medialiteracy, history of religions, EU integrations, communikology, but process is still opened) • Visibility of the subject through TV interviews, press, teacher training…)

3. Media literacy • Started 2007/2008. • One year optional subject in second or third class of gymnasia • Two connected lessons weekly • Subject program authors: Bozena Jelusic, Montenegro, Tomislav Reskovac, Croatia • Teaching materials: Montenegro Media Institute (authors: JankoLjumovic, Dragoljub Dusko Vukovic, Montenegro) • Teacher training (NGO Pedagogical center, Bureau for Educational Service)

4. Main goals of the media literacy subject • Achieving awareness of the media role in our lives • Critical reception skills (Five Key Concepts of Media Literacy) • Allmediaare CONSTRUCTIONS • All MEDIA have its own LANGUAGE • AUDIENCES negotiatemeaning in media • Mediacontain IDEOLOGICAL and VALUE messages • Mediahave COMMERCIAL implications • Production media texts skills, regarding the specific media language • Promoting & including media literacy elements in different school subjects (mother tongue and literature, sociology, psychology, philosophy, history, arts)

5. Subject modules • Seven not strongly divided but connected modules • Kaleidoscopic in its complexity (Provides an opportunity for integrating all subject areas) • Reading media txt & producing media txt (focusing on process skills rather than content knowledge) • All media included (Engages students bringing the world of media into the classroom connects learning with "real life" and validates their media culture as a rich environment for learning( • Main goal is to use media, not to be used by media (Meets the needs of students to be wise consumers of media)

6. 1. Module practice examples • 7 day statistics of pupils “media life” • Statistics: how many hours in school, with media, with parents, friends, sleeping? • Following a specific TV program – contents (media purpose) • Teaching material – media genres • Writing a paper article for various public

7. Construct - 2. Module (examples) • Media txt as a construct • Empiric & media reality (real event and its representation in two differrent ways) • Deconstruction & producing media txts • 3 daily newspaper in Montenegro – 3 pictures of the state • Experiencing role of the editor • Barry Levinson: Wag the dog (debate)

8. Media language - 3. Module (examples) • Media language: press, radio, TV, new media • The same content in various media • MediaLit Kit (we try not to invent “hot water” and to use the experience of others) • Students make their own media text examples (use cell phones cameras, cameras, papers…) • Creative technics: fiction strategies in media, arts and media • Student produce advertisements for various media

9. Reception - 4. module • Reception of the media txt (Public, audience) • How I can understand this message? • Minorities, discrimination, stereotypes • Women in media mirror – construct of the woman (teaching materials, a book prepared by NGO Nova – Center for feministic culture) • Minorities in media (Roma population, persons with handicap - teaching material by Montenegro Media Institute) • Producing media txts regarding various public and their needs

10. Values: 5. Module • Values and ideology – how to recognize their aspects • Critical attitude toward violence, pornography, stereotypes, entertainment industry…) • Case study (advertising, lifestyles, private life nad media, violence, woman representation) • Propaganda, manipulation, civic initiatives ( ecology & sustainable development )

11. Purpose – 6. Module • Profit & nonprofit media txts; private & public service • Students learn how to connect media txt & the media owner (public opinion) • Big media information providers (global village) • Media and war in former Yugoslavia (starting with the book: Ranko BugarskiLanguage from the peace to war) • Students produce media txt regarding its educational, aesthetic, entertainment, political or commercial purpose)

12. Media, Ethics, Politics - 7. Module • The public service role • The right to information and to privacy • The importance of media autonomy • Journalist ethic principles (again: Experiencing role of the editor) • How I can use media in various civic initiatives? (Case study: last student protest against bad implementation of final external exam in Montenegro ( - lesson learnt) • A media campaign of the selected important social issue

13. Never ending storyMedia literacy & digital literacy • Born digital versus digital immigrants (pupils are constantly connected) • Role of the school in rethinking: • Identities • Dossiers (cause of concern) • Privacy • Safety • Creators Digital Natives are tremendously creative) • Pirates • Quality • Overload • Aggressors (they will move markets, transform industries, education, an global politics) • Innovators • Learners • Activists (Examples an ideas form: John Palfrey & Urs Gasser, BORN DIGITAL, Understanding the first generation oF Digital Natves)

14. Pupils are supplied by • Working material on 2 DVD/DVX • Vocabulary of media literacy • School facilities (computers, camera, projector…) • School media theory library (mostly: CLIO production, Serbia and others) • Teacher send the students presentation and material by e-mail • They make feed back to teacher • Students like the subjects very much, and often attends the lessons regardless they choose the subject or not.

15. Problems appeared • Teachers (negative selection during last 2 decades – the best ones very often go for the better salary) • Lack of technical facilities in some Montenegrin schools • More real enthusiasts and parents who talk with their children about good and bad in media • Various ideas I expect to get in Tirana! • Thank you!