A.A. ANGEHRN, T. NABETH, L. RAZMERITA & C. RODA

1. A.A. ANGEHRN, T. NABETH, L. RAZMERITA & C. RODA K-InCA Using Artificial Agents to Help People Learn and Adopt New Behaviours CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France

2. CALT RESEARCH AGENDA - Key Research Areas CALT Key Research Areas Individual Learning Systems Organizational Learning Systems Advanced Simulations Virtual Communities E-nnovation Studies Intelligent Learning Agents Innovation & Change Processes Knowledge Management e-Business & e-Management e-Learning Key Application Domains

3. CALT RESEARCH AGENDA - Overview CALT Key Research Areas Individual Learning Systems Organizational Learning Systems Advanced Simulations Virtual Communities E-nnovation Studies Intelligent Learning Agents * modelling of highly inter- active learning & change processes * modelling of knowledge domains (ontologies) * intelligentconversational agents (InCAs) * online platforms design and evaluation * analysis of online social dynamics * analysis of knowledge- & value-creating processes (learning communities) * cyberentrepreneurship cases and studies * innovation processes at company and market level * sector-specific studies (banking, content, etc.) * effectiveness of advanced experiential learning systems * design of multi-user, virtual reality environments * object-oriented modelling of organizational dynamics Innovation & Change Processes Knowledge Management e-Business & e-Management e-Learning Key Application Domains

4. K-InCA Project • The Context Addressed • Supporting learning and behavioral change in the domain of Knowledge Management (understanding • key concepts and practices, particularly of • Knowledge Sharing within organizations) • Designing highly customized, conversational Intelligent Agents leading users through an incremental process • of learning and change CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France

5. K-InCA & behaviours to be learned Main focus: behaviours / attitudes / social skills, etc. Example: Knowledge sharing • I Share Knowledge • ·         I acquire knowledge from others • ·         I recognise expertise • ·         I develop good working relationships • ·         I develop my social network • ·         I facilitate the sharing of knowledge between interested parties • ·         I am aware that knowledge may be found outside my team • ·         I am willing to share my knowledge and learn from others through informal communities and networks • ·         I contribute to the establishment and maintenance of a knowledge sharing culture • … Other applications: entrepreneurship, autonomy, learning to learn,etc. CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France

6. K-InCA main learning model The learner goes through a set of adoption stages: Ignorant Aware Interested Trial Adopter Everett Roger Model of innovation adoption A Personal agent is used to facilitate this learning process by providing very customized and highly interactive « conversation ». Element considered: stage of adoption, personality of the user, etc. CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France

7. K-InCA Intervention Strategy A Personal agent guides & stimulates the learner by selecting a strategy the most adapted to the current stage of adoption (and personality of the user): Tell a story? B1 Stimulate (social pressure)? B2 Provide suggestion (for action)? B3 Diagnostic? Diagnostic / assessment? Bn Ignorant Aware Interested Trial Adopter CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France

8. CHI (portal / KM system) (experts agents) User / student model DiagnosticAction / Behaviour associat. Change state evaluation … (preferences, competencies, needs, personality) Intervention model Personal agent story teller agent User state --> intervention strategy stimulus agent User / Student Change Domain … (social, …) agent Behaviours (action, motivation, concepts) K-InCA Architecture Behaviour adoption • b1: _a____ • b2: ___t___ • b3: __i___ CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France

9. K-InCA – First prototype Upcoming version: Java Previous version: Zope CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France

10. K-InCA – Research Questions Relevance and applicability of the KInCA learning model (learning as a change process) in different contexts. Comparison of this model with other models (student models, Learning styles, etc.) Modularity & flexibility of the architecture (new application domains, new expert agents) Flexibility & personalisation of the knowledge delivery (on the job, etc.) Evaluation and assessment issues (better « quality » of learning ?). CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France

11. Presentation Objectives • Present and discuss research ongoing at CALT in the field of Intelligent Agents in a Learning Context • Establish links with researchers designing and evaluating learning systems based on • Intelligent Agents • Establish links with researchers interested in the design and evaluation of approaches to address Knowledge Management in organizations CALT – The Centre for Advanced Learning Technologies INSEAD – The European Institute of Business Administration Fontainebleau, France