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In-app advertisement method, the most common and easiest method to implement when it comes to money-making apps via a third-party ad network like Google AdMob or Tapjoy (iron source) etc. click- https://www.agicent.com/blog/how-do-free-apps-make-money/
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Making money with free apps is a trending topic in the mobile application development world. The mobile app industry has been active for over a decade and is now generating billions of dollars in the revenue. Research shows from 2021 to 2022 the app and game revenues increased by 19.1% to $133 Billion and most of these Free Apps and games are free to download upfront and then charge for subscription or in-app purchases. Hence, it’s an estimate that the mobile app industry is most likely to hit a whopping $407.31 Billion by 2026. With more than three billion smartphone users, the industry keeps on expanding and bringing more revenue in the upcoming years. While there is so much growth and spread of apps across the globe, the demand for custom app development is at an all-time high. For App Tech startups, the app is a core product, but even for non-app tech startups the app is an essential tool to engage with their customers and users and to improve the overall business process. Hence this makes startups and entrepreneurs curious for answers to a few questions. Such as “How do apps make money”, “how do you make money from an app”, and “some successful app monetization strategies for business”, if you are also looking for answers to such questions, this article is for you.
Current Market Statistics on App Monetization • Let us now draw your attention to the statistics of Android and iOS mobile apps and their revenues: • As of 2022, 96% of Android apps are free and only 4% of Android apps are paid upfront on the Google Play Store. It is observed that the Apple App Store generates more revenue than Google Play. • 98% of Google Play revenue comes from free apps. • Users’ spending on the Apple store will reach nearly $200 billion by 2025. • The prediction for the overall mobile app market is on continuous growth. It is most likely to reach $935 billion in revenue in 2023. • It’s a lucrative market, but a highly competitive one too. And that is why it is important to do the things right with your Free App right from step 1, which means identifying the core features and the UI/UX design and most importantly – the App monetization Strategy.
Popular Revenue Models For How Do Free Apps Make Money Here are the most famous App monetization models finally:
Revenue through Mobile Advertising In-app advertisement method, the most common and easiest method to implement when it comes to money-making apps via a third-party ad network like Google AdMob or Tapjoy (iron source) etc. As per the latest report by business standard the global mobile ad spend is going to reach $362 Billion and $412 Billion in 2023 and 2024 respectively. The free app market has always outnumbered the paid ones when it comes to profit and download numbers, however an app should have a large user base in order to convert that into significant revenue through in-app ads. Different Types of In-App Ads: Cost-per-impressions: If your app shows an ad to 1000 users, you will get a certain amount of money. Cost-per-install: On display, if the user installs the app you have successfully achieved your target. A certain amount will be credited to your account. Cost-per-view: You can also charge the advertiser for the number of times an ad is viewed. Cost-per-click: Basically for the display ads, if the users click on the display ad promotion, the advertiser receives a fixed amount of payment.
Mainly there are four types of display ads by the app providers for monetization. Interstitial ads, banner ads, in-app video apps, native ads, and rewarded ads. • Common app categories that make money through in-app advertising are Music Streaming Apps, Gaming Apps, News and Media Apps, Social or video sharing apps, etc. • Pros of an In-app Advertising Revenue Model: • Ad SDKs are free and easy to integrate. • Massive reach to the target audience. • Faster Results via video ads. • Cons of an In-app Advertising Revenue Model: • You need to have the large number of users in order to get significant revenue out of in-app advertising. • Non-appealing or irrelevant ads get easily ignored, resulting in no revenue for the hosting app. • User navigation might get disturbed in the app, and people get annoyed.
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