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Social Validity. Wolf (1978). JABA Social Validity: The Case for Subjective Measurement or How Behavior Analysis is Finding Its Heart An excerpt…. Social Validity. Refers to the degree that behavior-change efforts impact favorably upon consumers Sometimes also called

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wolf 1978
Wolf (1978)
  • JABA
  • Social Validity: The Case for Subjective Measurement or How Behavior Analysis is Finding Its Heart
  • An excerpt…
social validity3
Social Validity
  • Refers to the degree that behavior-change efforts impact favorably upon consumers
  • Sometimes also called
    • Clinical importance, significance
    • Applied importance, significance
    • Qualitative change
    • Ecological validity
  • 3 elements of an intervention that can be assessed for social validity
    • GOALS
    • PROCEDURES
    • OUTCOMES
  • Carr, Austin, Britton, Kellum, and Bailey (1999) found that social validity measures were
    • Reported in less than 13% of articles in JABA
measuring social validity
Measuring Social Validity
  • Normative comparisons
    • Observe people who are considered competent and identify appropriate target behaviors
    • Used for comparison after treatment
  • Consumer Evaluations
    • Ask consumers to give their opinions
    • Used to establish/evaluate important and acceptable
      • Goals – but consider that source may not know
      • Procedures – who will be implementing them in the natural environment? Who will have influence to impede them?
      • Outcomes
    • Who are the consumers?
who are the consumers of an intervention
Who Are the Consumers of an Intervention?
  • Direct Consumers (directly receive tx)
    • Client/Participant
    • Family
    • Teacher(s)
  • Indirect Consumers (strongly affected by tx)
    • Family
    • Teacher(s)
    • Funding source
  • Members of Immediate Community
    • Neighbors
    • Friends
  • Members of Extended Community
    • People in the community who don’t know the participant
measuring social validity6
Measuring Social Validity
  • Videotape performance before and after tx to evaluate if clinically significant change
  • Interviews/Questionnaires/Rating Scales
    • May be helpful to have someone else assess or ask to mail in anonymously
    • Intervention Rating Profile
      • 15-item Likert-type scale for assessing acceptability of classroom interventions
    • Treatment Acceptability Rating Form
      • 20 Qs for parents to rate acceptability of txs in outpatient clinic
    • Treatment Evaluation Inventory (TEI)
      • Treatment Evaluation Inventory – Short Form (TEI-SF)
issues with subjective evaluations
Issues with Subjective Evaluations
  • Subjective opinions often don’t correspond with actual behavior
  • Don’t just choose evaluators who are likely to approve of your goals, procedures, and outcomes
  • Identify who is in the group and why this group is relevant to the issue you’re assessing
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