KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/.
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SEO Company in India- KG Tech
SEO(search engine optimization) is all about making your website rank at the top of search engines like Google or Yahoo when people search for your type of business. Search Engine is where people search all the information they required. Ranking at top in search engines for your business keywords is like having a marketing robot that automatically finds out the people looking for your services/products and bringing them to your website.
Search Engine Optimization is very much essential towards achieving common goals of every entrepreneur profits. For dissecting the vital role played by SEO to assist organizations to achieve its common objective, it is quite imperative in taking a better look as to how it generally works.
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to relevance
Frequent updates to documents searched and ranking algorithm
Strive to produce “better”, more relevant results than competitorsWhat is a Search Engine?
Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content.
Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)
Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factorsHow Do Search Engines Work?
PPC(Pay Per Click) is an advertising method where an advertiser will be charged only when their ad is clicked. PPC or CPC(Cost Per Click) is a famous advertisement method as it allows the advertiser to reach the highly targeted narrowed down audience and so only their targeted audience will see the ads.
PPC is all about paying Google for every click their user makes or for every 1000 views for our ad. But the result in PPC will be immediate and one do not have to wait for Google to review the site completely, although Google will review their ads and related page and website to ensure it’s not in their banned list of categories.DIFFERENCE BETWEEN SEO & PPC ADS
Identify competitors, utilize benchmarking techniques and identify level of competition
Utilize descriptive title tags for each page
Ensure that your text is HTML-text and not image text
Use text links when ever possible
Use appropriate keywords in your content and internal hyperlinks (don’t overdo!)
Obtain inbound links from related websites
Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced
Educate yourself about search engine marketingBasic Tips & Optimization Techniques