A Benefit Or A Burden For The Indian Biscuit Industry The Covid-19 Pandemic

1. A Benefit or A Burden for The Indian Biscuit Industry: The Covid-19 Pandemic Due to an increase in consumption at home, the Indian biscuit sector has experienced an increase in demand during the epidemic. Demand increased as a result of milk biscuits in general and Marie in particular, with the growth rate reaching 12% in 2022. The COVID-19 pandemic's panic buying forced biscuit businesses to focus on introducing new variations and growing their market share, particularly in rural India. Businesses with a lower proportion of the biscuit market are now stepping up their strategies by streamlining distribution and launching new goods. In India, biscuits have long been popular, with West Bengal and Maharashtra having the highest consumption rates. India surpassed China to become the third-largest biscuit producer after 2005. Exports increased from 16.6 metric tonnes in 2019 to 17 metric tonnes in 2020. It's important to note that the Indian biscuit market has come a long way, contributing around 72% of the revenue to the baking sector. In the past, biscuits were traditionally prepared in an industrial setting using regular flour, sugar, and saturated oil. However, biscuit producers were compelled to create a new range of biscuits as people's disposable income rose and their tastes and preferences changed. This difficulty was overcome with the creation of salty biscuits. Similar to this, the production process also included the addition of digestive agents and thinner crusts to make biscuits healthier. According to the Anmol Industries, one of the leading manufacturers of Chocolate Cream Biscuits In India, currently, there are two sectors of the biscuit industry: organised and unorganised, with recognisable brands holding the market share of the organised sector. On the other hand, the unorganised market, which is made up of small bakery units, cottage and household style manufacturing and packaging units, enables them distribute their products in the nearby areas. Self-managed and concentrated product lines, as well as cheaper marketing costs, contribute to the expansion of the unorganised sector.

2. Estimates place the value of India's overall biscuit market at $5–5.5 billion, with cookies making up 35–40% of that total. Cream biscuits and crackers each make for 15% of the market, while plain biscuits like milk and marie account for 25%. About Anmol Industries Anmol Industries constantly strives to develop new flavours to meet the changing preferences and tastes of consumers. Classic regional flavours are presented in mouthwatering shapes in Butter Twinz, Jadoo, Tip Top, Mango Mazaa, Choco Mazaa, Fruit Mazaa, Lemon Mazaa, Sugar-free Cream Cracker, Coconut premium, Smileys Cashew Cookies, Bakers Bix, Dil Khush, and Hit & Run. Besides rusk, cookies and cakes, Anmol Industries also produces other famous delicacies. Anmol Industries offers a variety of useful components for use in bakery goods that help the company's brand provide biscuits a healthier edge. Due in large part to the fantastic and varied selection of flavours offered by Anmol goods, which makes it the leading FMCG company in the nation, Anmol products are a favourite among consumers. Some of the key trends in India's biscuit sector have been collated by Anmol's Research team:

3. 1.Regional Flavours- There has been a considerable shift toward familiar and recognisable flavours in the biscuit market. Because of their busy lives, people are lured to the "comfort flavours" they are familiar with. 2.Different-size packaging - People who care about their health will benefit from single serve packets that prevent overeating. Family-sized containers are perfect for get-togethers and family nights. It will be friendlier to cater to specific populations and occasions. Additionally, thins are a guilt-free snacking choice. 3.Health Quotient -More people will buy digestive, multigrain, sugar-free, and gluten-free biscuits, along with protein cookies and lighter, more intelligent eating. Along with other fortified components, fibre, anti-oxidants, omega-3 fatty acids, vitamins, and minerals will be popular. 4.Premiumization- Even if one's health comes first, one will occasionally prioritise pleasure. If more premium ingredients are used, the category of sweet biscuits will continue to thrive. 5.Vegan- The plant-based movement will gain momentum over the next days, increasing demand for biscuits that are suitable for vegans. 6.Sugar reduction- The decrease of sugar in biscuits will be a top priority, just like it is in every other industry. Natural sweeteners with therapeutic benefits like jamun and palm jaggery will be more alluring. 7.Flavour appeal- Brown flavours will become more popular, such as freshly brewed coffee, nuts, chocolatey delight, cosy ones like vanilla, butter, and cream, and robust ones like spicy biscuits, sweet potatoes, and cheesecake. Considering that there are currently eight million stores selling biscuits in India, establishing a robust supply chain network is essential for businesses hoping to secure a sizable market share. Additionally, the Covid-19 pandemic has encouraged more people to work from home, a trend that is anticipated to continue through 2023, which will likely support the Biscuit Manufacturers in India.