Business with a Purpose: The Inspiring Journey of Ankit Pradhan

1. Business with a Purpose: The Rise of Ankit Pradhan With new businesses coming up every day, the market is getting more and more competitive. However, business owners who prioritise purpose, impact, along the commercial aspect of the business will always be ahead of others. Ankit Pradhan is an exemplification of that as he has not only made a name for himself but also built a conscious business that shows his commitment towards social change. Ankit came from a humble background and had one long journey to be where he is today. He is at the helm of innovation and change in the industry, and he continues to inspire budding entrepreneurs and his peers too. His journey is a testimony of what resilience, patience, strategic thinking, innovation and determination can do when bought together on one platter. Not many believed in the vision of this young entrepreneur, but he kept moving forward, and the rest has become history as the world knows it now. Early Days of Entrepreneurial Quest The entrepreneurial journey of Ankit Pradhan started very early in his life. Part of the reason for that is the core values that were instilled in him since childhood. Ankit’s father, a banker, wanted for his son to have a stable and decent life, but Ankit decided for his fate to be entirely different. He had a clear vision that he wanted to build something so refreshing and revolutionary that it would change the course of how things are perceived by the masses. As Ankit recalls, in his early days, when he was awarded for his entrepreneurial sprint, the look of pride on his father's face was something that is incomparable to anything in the world to date. It was that moment of validation that further strengthened Ankit’s journey to soar even higher and achieve greater things. Pioneering without a guide Ankit was fearless on a journey where many may succumb to fear even before starting it. What really sets him apart is the fact he had no one to rely on but only his own merits. He could not sprint up to a NorthStar whenever he was stuck by a storm; he had to figure out how to tread on it. A lot may see this as a hindrance, but the very absence of any mentorship carved out the kind of leader Ankit Pradhan is. His ability to adapt and pivot is remarkable whenever he gets stuck with a challenge - be it demonetization or an even bigger crisis of COVID-19. The young entrepreneur neatly demonstrates how the world has become accepting of meritocracy over mediocrity, even if the mediocrity comes from a place of power and generational prosperity.

2. From Vision to Realty Assistant The establishment of Realty Assistant comes from a very personal space and experience. The real estate industry has always been haunted and criticised by a lack of transparency, credibility, and inconsistency in the client servicing end. Enter Ankit Pradhan, whose entire philosophy revolves around customer satisfaction. Realty Assistant is a 360-degree service provider covering all aspects, from providing personalised solutions to hassle-free documentation as well. The company has an extensive customer delight team that caters to all client's needs once they become a part of the Realty Assistant community. The firm has highly streamlined processes that ensure the clients are well aware and transparency is maintained at all times. Ankit goes on to say client satisfaction is the motto of our business; not only do we understand the clients, but we have put a mechanism in place that makes the clients feel empowered. The inception of Viraaj Ventures Ankit Pradhan, a businessman whose aspiration didn’t just stop at real estate, felt the need to create an ecosystem that would suffice all the needs of clients who come to Realty Assistant. Hence, the foundation of Viraaj Ventures was laid. The multi-dimensional conglomerate has stakes in various industries, including finance and asset management, legal advisory, IT solutions and development, structural and civil engineering consultancy and others. All these businesses came into existence due to Ankit’s exceptional ability to identify gaps in the market and create businesses that not only effectuate the needs but also go above and beyond. Each of these entities has its standing while also complementing the services of the other. What really sets Ankit Pradhan apart as a businessman is the synergistic approach he put in place, which drives the business model of Viraaj Ventures. The Young, tenacious Entrepreneur The young entrepreneur has learned a lot on his journey from a visionary to a successful businessman. He believes building a business is not a sprint but a marathon that needs patience, perseverance, commitment and a lot of tenacity. Besides, Ankit also stresses the importance of “time” and “management”. It is crucial to set priorities and processes, streamline the workforce, and, most importantly, clearly communicate the vision all across. “It is the details of management,” says Ankit “that can build or break a business”. Another crucial aspect is the ability to adapt as the business world

3. is in a constant evolutionary stage, and even the mindset of the masses keeps changing owing to social transactions. Luminary of the youth Hailing from a background that could not satiate his curiosity and tenacity, he deeply understands the value of creating an ecosystem for the youth that empowers them. He also feels that the youth withholds immense energy, and when illuminated in the right way, they can do wonders. He acknowledges the fact that the youth brings an unconventional, fresh and innovative perspective that helps build on creative and innovative solutions. The founder of Viraaj Ventures is a young entrepreneur, and the workforce is alike. Ankit’s team has been scouted from all over India through a rigorous and unconventional process, and they share the same vision. As much the company is invested in client-centricity, similar attention is given to the team members of the company. It is these very team members who are the building blocks of Viraaj Ventures. To cater for the interests of the young generation, the company has flexible working environments to inspire and empower them.