SEO Company In Pune | SEO Services in Pune

1. Search Engine Optimization

2. What is SEO ? • SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: • Products you sell. • Services you provide. • Information on topics in which you have deep expertise and/or experience. • The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

3. Search Engine

4. What is Search Engine ? A search engine is a coordinated set of programs that searches for and identifies items in a database that match specified criteria. Search engines are used to access information on the World Wide Web.

5. Types of SE • Different Types of Search Engines • Search engines are classified into the following three categories based on how it works. • Crawler based search engines • Human powered directories • Hybrid search engines • Other special search engines

6. 1. Crawler Based Search Engines All crawler based search engines use a crawler or bot or spider for crawling and indexing new content to the search database. There are four basic steps, every crawler based search engines follow before displaying any sites in the search results.

7. 2. Human Powered Directories • Human powered directories also referred as open directory system depends on human based activities for listings. Below is how the indexing in human powered directories work: • Site owner submits a short description of the site to the directory along with category it is to be listed. • Submitted site is then manually reviewed and added in the appropriate category or rejected for listing. • Keywords entered in a search box will be matched with the description of the sites. This means the changes made to the content of a web pages are not taken into consideration as it is only the description that matters. • A good site with good content is more likely to be reviewed for free compared to a site with poor content.

8. Hybrid Search Engines Hybrid Search Engines use both crawler based and manual indexing for listing the sites in search results. Most of the crawler based search engines like Google basically uses crawlers as a primary mechanism and human powered directories as secondary mechanism. For example, Google may take the description of a webpage from human powered directories and show in the search results. As human powered directories are disappearing, hybrid types are becoming more and more crawler based search engines. But still there are manual filtering of search result happens to remove the copied and spammy sites. When a site is being identified for spammy activities, the website owner needs to take corrective action and resubmit the site to search engines. The experts do manual review of the submitted site before including it again in the search results. In this manner though the crawlers control the processes, the control is manual to monitor and show the search results naturally.

9. 4. Other Types of Search Engines • Besides the above three major types, search engines can be classified into many other categories depending upon the usage. Below are some of the examples: • Search engines have different types of bots for exclusively displaying images, videos, news, products and local listings. For example, Google News page can be used to search only news from different newspapers. • Some of the search engines like Dogpile collects meta information of the pages from other search engines and directories to display in the search results. This type of search engines are called metasearch engines. • Semantic search engines like Swoogle provide accurate search results on specific area by understanding the contextual meaning of the search queries.

10. How Does Search Engine Work? • Google Search works in three stages, and not all pages make it through each stage: • Crawling: Google downloads text, images, and videos from pages it found on the internet with automated programs called crawlers. • Indexing: Google analyzes the text, images, and video files on the page, and stores the information in the Google index, which is a large database. • Serving search results: When a user searches on Google, Google returns information that's relevant to the user's query.

11. types of SEO On-Page SEO All the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO. Off-Page SEO This refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs. Technical SEO It is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use.

12. What are SEO techniques? Search engine optimization techniques Keyword research - Keyword research is often the starting point for SEO and involves looking at what keywords a site is already ranking for, what keywords competitors rank for, and what other keywords potential customers are searching for.

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