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Mobile Web vs. Application Usability: A Comparative Analysis

This analysis assesses the user experience of mobile web versus mobile applications, focusing on ease of use and feature importance. The study categorizes usability on a difficulty scale from "Very Easy" to "Very Difficult," providing insights into user preferences. It also examines how the perceived importance of specific application features influences the likelihood of repeat store visits, particularly among loyal versus non-loyal customers. Understanding these dynamics is vital for businesses aiming to enhance customer engagement and retention through mobile platforms.

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Mobile Web vs. Application Usability: A Comparative Analysis

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  1. Mobile Web vs. Application Very Easy = 2 Easy = 1 Neither Easy Nor Difficult = 0 Difficult = -1 Very Difficult = -2 P = 0.032 P = 0.13 P = 0.044

  2. Application Feature Importance

  3. Relating to likelihood of more store visit

  4. Loyal vs. non-loyal

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