What is BTL? Below the line advertising is more one to one and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at the point of sale, on the roads through banners and placards.
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one to one, and involves the distribution
of pamphlets, handbills, stickers,
promotions, brochures (Brand Merchandise
Design) placed at point of sale, on the
roads through banners and placards.
It could also involve product
demos and samplings at busy places like
malls and market places or residential
markets where the reach of mass media
like print or television is limited,
BTL marketing with direct consumer
outreach programmes do make the
BTL advertising might include email campaigns, telemarketing, etc with
targeted groups of potential clients.