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What is BTL? Below the line advertising is more one to one and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at the point of sale, on the roads through banners and placards.

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below the line btl advertising is more

Below the line (BTL) advertising is more

one to one, and involves the distribution

of pamphlets, handbills, stickers,

promotions, brochures (Brand Merchandise

Design) placed at point of sale, on the

roads through banners and placards.

It could also involve product

demos and samplings at busy places like

malls and market places or residential

complexes.

for certain markets like rural markets where

For certain markets, like rural

markets where the reach of mass media

like print or television is limited,

BTL marketing with direct consumer

outreach programmes do make the

most sense.

BTL advertising might include email campaigns, telemarketing, etc with

targeted groups of potential clients.