1 / 8

5 Best Market Research Tools To Use in 2021 - Apelo Consulting

Market research is a critical component of business success u2013 and in a world where brands are becoming increasingly competitive, understanding the intricacies of your target market is more important than ever. If you skip this step, you may end up wasting a lot of time and money in the wrong places.

anilapelo
Download Presentation

5 Best Market Research Tools To Use in 2021 - Apelo Consulting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Apelo Consulting 5 BestMarket Research ToolsToUsein 2021 Market research is a critical component of business success – and in a world where brands are becoming increasingly competitive Continue reading......

  2. Table of Contents Part 1 Google Trends Pew Research Center Part 2 US Census Business Data Part 3 Facebook Audience Insight Part 4 Part 5 Remesh

  3. Google Trends Build a product accessible on all devicIt’s one of the best tools for researching market trends and tracking the volume of product or service searches over time and by geographic location. Essentially, the platform provides users with all of the information they require to understand consumer behaviour, gain market insights, and identify market trendses How does it work? When you enter a term into Google Trends, it displays how that term has changed over time and assigns it a score out of 100. You can also compare various terms to see how they stack up against one another.

  4. Pew Research Center Pew Research Center (PRC) is a non-profit organisation that conducts research in a variety of fields using interactive and smooth UI charts. The organisation provides transparent, rigorous, and insightful data. The center’s coverage areas include: Science News and Media Public opinion polling US politics and policy Religion Global interest Technology and the internet Hispanic interest Social Media IoT(the Internet of Things) Online privacy Broadband access

  5. US Census Business Data The United States Census Bureau is a valuable market research tool. Census Business Builder is a tool for conducting market research in a specific geographic area. The United States Census Bureau also offers Data Gems, a collection of videos that explain how to access census data for your business. Other market research tools available from the US government include: Economic indicators: See the Consumer Price Index and Bureau of Economic Analysis for additional economic figures. Income statistics: You can find market pay rates and other comparable information. Earnings by Occupation, as well as Statistics on Education and Income

  6. Facebook Audience Insight Facebook Audience Insights is a platform within Facebook designed to provide users with data about two groups: People on Facebook in general and People who connect to your page. With over 2 billion active users per month, you will be doing more harm than good to your marketing efforts if you do not monitor what happens on Facebook. The insights provided by Facebook Audience will aid in the development and targeting of content, as well as the identification of users who correspond to your target consumers. You will gain a good understanding of: Lifestyles; Relationship status and location to figure out people who are interacting with your brand What people like; pastimes, interests, hobbies Demographic information; Job titles and education, gender, age

  7. Remesh Consider a focus group of 1,000-respondents. Does that not sound a little chaotic? Not when AI is added to the equation. Remesh is a tool that makes it simple to collect qualitative insights that will help shape your marketing strategy. You can have a live conversation with up to 1,000 people at the same time using Remesh, and its clever platform sorts all of that incoming qualitative data for you into simple, easy-to-understand insights. Hope these tools will help you to grow your business, you just need to consider your goals, the data you’ll need, the advantages and disadvantages of each tool, the costs of performing the analysis, and the costs of evaluating the findings.

  8. LOOKING FOR A MARKET RESEARCH COMPANY? EXPERT ADVISORY PARTNERS FIRST PROBLEM SOLVERS We believe in partnerships that go above and beyond. Experience our 360° approach to Client Success We understand things don't always go to plan. We prepare for the unforeseen and help you effectively bridge project gaps Our Subject Matter Experts (SMEs) design a path through even the most complex industry projects APELO CONSULTING WILL PROVIDE YOU THE BEST MARKET RESEARCH SOLUTIONS

More Related