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SMB MARKETING. Inese Kingsmill Kathryn Saducas Athena Thompson. Agenda. Australian SMB Growth Opportunities Where are the revenue opportunities? How can we address this revenue? Discussion. Inese Kingsmill – SMB Director. Australian market analysis. The SMB Sweet Spot.

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SMB MARKETING


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smb marketing

SMB MARKETING

Inese Kingsmill

Kathryn Saducas

Athena Thompson

agenda
Agenda
  • Australian SMB Growth Opportunities
  • Where are the revenue opportunities?
  • How can we address this revenue?
  • Discussion
strategy for 3 year revenue growth
Strategy for 3 year revenue growth
  • SMB Commercial Breadth GPF Potential - $50 million (excl. FPP)
    • Key Focus Areas:
    • IW Socket Penetration – non-annuity $25 million
    • Server and CAL Socket Penetration – non-annuity $20 million
    • Renewals and Annuity in Upper Breadth
fy08 customer campaigns
FY08 Customer Campaigns

Drive Real World Business Processes

Integrating financial, customer relationship and supply chain processes across organisations to drive results.

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