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PHY435: Theme 2

PHY435: Theme 2. Introduction. We represent an Investment Fund that is acting on behalf of a Government Agency. We have £10M to invest in new companies that will manufacture new products in the UK, providing jobs and economic regeneration. Our motivation.

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PHY435: Theme 2

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  1. PHY435: Theme 2

  2. Introduction • We represent an Investment Fund that is acting on behalf of a Government Agency. • We have £10M to invest in new companies that will manufacture new products in the UK, providing jobs and economic regeneration.

  3. Our motivation • The volume of products manufacturing in the UK has fallen for many years. This has lead to a trade balance deficit which has had a negative impact on the UK’s economy. • The remit of our funding is to promote and stimulate UK manufacture by supporting new companies that are developing innovative products.

  4. What are we looking for? • We will only fund proposals for new companies that aim to manufacture a new product in the UK. • We are open-minded regarding the nature of the company and the product. However the product should draw upon one or more of the UK’s strengths in science, technology, fashion and design. • Products involving software are also permissible provided that they are linked to a physical product which will be manufactured in the UK.

  5. Your task • Your task is to develop a business case about your company that you will then use to support a 5 minute pitch to the Investment Fund Managers. • In your pitch, you will explain the nature of the company, the product you will manufacture, and its market opportunities.

  6. Business case You can use the template for a business case that we have uploaded onto the PHY453 website. This has various sections that you should use to summarize your business venture. These include: Executive summary Vision 1 Market research 2 Profiling customers 3 Profiling competitors 4 Managing market risks 5 Pricing 6 Promotion and advertising 7 Staff 8 Premises 9 Suppliers 10 Equipment 11 Finance More details and notes on completing a business case can be found at https://www.gov.uk/starting-up-a-business

  7. Your task… • You will be looking to persuade the Investment Fund to invest money in the company. You will need to detail the level of funding you request. • The Investment Fund’s aim is to maximize the return for the UK economy whilst minimizing risk.

  8. Your business pitch • You will all be allocated a 10 minute slot on Thursday 2nd May between 3 p.m. and 5 p.m. • Look out for an email on the 29th April giving full details of time and place. • You must bring 3 copies of your Business Case to the meeting, and will then present your ideas in 5 minutes to the Investment Fund Managers. • You can use Power Point in your presentation, however this is not obligatory. You are also free to bring any other props or prototypes of your product to the meeting. • There will then be 5 minutes available for a short discussion on your ideas.

  9. PHY435 • Theme 2 carries 50% of the marks for PHY435. • We will mark the plan based on • The quality of the pitch • The proposed product (innovation, market potential, benefit to the UK). • The quality of the business plan • We will run two ‘Open Door’ surgeries to support you in the development of your ideas: • Dr. Buckley’s Office (23rd April, 10:00 till 12:00, and 13:00 – 15:00). • Prof. Lidzey’s Office (26th April 10:00 till 12:00, and 13:00 – 15:00).

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