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Southern African Citrus. CITRUS GROWERS’ ASSOCIATION. Established in 1997 after deregulation Members are all citrus growers in South Africa, Swaziland and Zimbabwe Main focus is research and market access Other focus areas include transformation, information, market development and logistics

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Citrus growers association
CITRUS GROWERS’ ASSOCIATION

  • Established in 1997 after deregulation

  • Members are all citrus growers in South Africa, Swaziland and Zimbabwe

  • Main focus is research and market access

  • Other focus areas include transformation, information, market development and logistics

  • Have representatives in Washington, Brussels and Moscow


Southern african citrus

386 registered exporters moving 2.5 million tonnes of fruit per year to 70 countries around the world

Export value of nearly $2 billion , with industry employing 465 000 people full time with 2 million dependents

Fruit is 50% of agricultural exports accounting for 1.5% of the country’s GDP


Southern african citrus

Market Distribution fruit per year to 70 countries around the world

E Europe & Russia 12%

Canada 2%

UK 12%

N&S Europe 38%

Japan 6%

China 0.2%

USA 2.7%

Middle East 17%

South East Asia 9%

Africa 1.1%

South America

Australia


Exports by product
Exports by Product fruit per year to 70 countries around the world


Strengths of southern african citrus
Strengths of Southern African Citrus fruit per year to 70 countries around the world

  • Well managed food safety environment

  • Excellent plant health record

  • Quality assurance

  • Spread of products

  • Long supply season

  • Excellent logistics infrastructure

  • Institutional memory and knowledge


Major destination ports of rsa fruit 34 ports 1 4m pallets
Major destination ports of RSA fruit fruit per year to 70 countries around the world(34 Ports = 1,4m pallets)


Challenges in the russian market
Challenges in the Russian Market fruit per year to 70 countries around the world

  • Perishable nature of our products

  • Infrastructure – cold stores at ports

  • Credit guarantees

  • Competition (northern and southern hemisphere)

  • Swaziland/Mocambican/Zimbabwe documentation and trade agreements

  • Developing contacts

  • Visa formalities


Thank you
THANK YOU fruit per year to 70 countries around the world