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WIC LVL Quality Fresh Produce Initiative. Fall 2013. Let’s get started. Materials Agenda Break Evaluation Form. Ice Breaker. State your local agency Introduce each person’s name What type of salad describes your LA?. Think: Shopping Experience. Variety (MSR)

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Presentation Transcript
let s get started
Let’s get started
  • Materials
  • Agenda
    • Break
  • Evaluation Form
ice breaker
Ice Breaker
  • State your local agency
  • Introduce each person’s name
  • What type of salad describes your LA?
think shopping experience
Think: Shopping Experience
  • Variety (MSR)
  • Freshness and appearance
  • Display
  • In-store Location
  • Signage
    • Large posters
    • In-store cues
minimum stocking requirement msr
Minimum Stocking Requirement (MSR)


Fresh only……………………. (8) yellow bananas


Fresh………………………………. $32 worth of a combination of 5 varieties of fresh fruits and 5 varieties of fresh vegetables

what is fresh produce
What is fresh produce?
  • Near same state as when it was harvested
  • In season
  • Bright color and crispness
  • Free of decay and defects
  • Appropriate storage
keep it or toss it
Keep it or Toss it?

Practice Activity

tips to keep produce fresh
Tips to keep produce fresh
  • Storage temperature/display temperature
  • Keep it off the ground
  • Avoid direct sunlight
  • Mist or bag them
  • Ethylene impact
  • Restock and rotate regularly
materials for lvl
Materials for LVL

LVL Packet

  • Quality Produce Checklist
  • Fresh Produce Talking Points
  • Quality Fresh Produce Q&A

Additional Resources

  • Produce handling, storage and display guide
  • WIC Fruit & Vegetable signage
  • Vendor Materials Order Form
share with vendor
Share with vendor…






materials for vendor
Materials for Vendor

Vendor Packet

  • Resource listing
  • Seasonal produce flyer
evaluation reminder
Evaluation Reminder

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