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Marie Zezulkova City of Brno Head of City Strategy Office

City of Brno, Czech Republic. Innovations – challenge to cooperation of the city and the region. Marie Zezulkova City of Brno Head of City Strategy Office. Basic information. number of population – 370,000 the metropolis of South Moravia Region – 1,13 mil.

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Marie Zezulkova City of Brno Head of City Strategy Office

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  1. City of Brno, Czech Republic Innovations – challenge to cooperation of the city and the region Marie ZezulkovaCity of BrnoHead of City Strategy Office

  2. Basic information • number of population – 370,000 • the metropolis of South Moravia Region – 1,13 mil. • the most important trade fair centre of the Czech Republic • city of universities, seat of courts and other national institutions • attractive tourist destination (Tugendhat Villa – UNESCO, Grand Prix of the Czech Republic) • railway, road and air transport crossroads • both historical and modern city • city with the cultural tradition • city of science and research • city of a great developing • potential

  3. Changing economy ´´Austrian Manchester´´ ´´City of …???´´ Research, development, innovations and universities, strategic services Engineering and textile industry Development without any (strategic) framework The need of formulation and updating the strategic development plan, PR and territorial marketing

  4. Brno will become the centre of research,development and innovations MICROSCOPIC LABORATORY OF THE ACADEMY OF SCIENCES MASARYK UNIVERSITY BRNO UNIVERSITY OF TECHNOLOGY

  5. Courage to have the great city vision Vision - the city of Brno in 2020 VISION These priorities lead to the (strategic) vision P I L L A R P I L L A R P I L L A R Image and commu-nication Local economicdevelop-ment Quality of life (withenviron-ment) Research, develop-ment,innovations and education Transport and technical infrastruc-ture Base of modern city PRIORITIES

  6. Determinants of attractivity • expanding local economy – FDI • strong research and development potential thanks to well developed business support infrastructure (establishment of South Moravian Innovation Centre, Czech Technology Park, Regional Development Agency) • highly educated human resources (increasing number of students) • logo of the city, successful implementation of the corporate design

  7. Industrial zones and Czech TechnologyPark BRNOINDUSTRIALZONE CZECH TECHNOLOGY PARK

  8. New types of investments – administrative buildings

  9. Revitalization of brownfields, leisure-time activities TRANSFORMATION OF VAŇKOVKA

  10. Partners in cooperation CEITEC is a joint project of Brno Universities and scientific-research institutions: • Masaryk University in Brno • Brno University of Technology • Academy of Sciences of the Czech Republic (Institute of Biophysics of the ASCR, Institute of Analytical Chemistry of the ASCR, Institute of Scientific Instruments of the ASCR, Institute of Physics of Materials of the ASCR, Institute of Animal Physiology and Genetics of the AS CR) • Mendel University of Agriculture and Forestry in Brno • University of Veterinary and Pharmaceuticy Brno • Veterinary Research Institute Cooperating partners are also City of Brno South Moravian Region

  11. Preliminary project structure The CEITEC will consist of four closelycooperating centers of thetopresearch inthe area of life sciences,material sciences andadvanced technologies and the group ofinformation technologies - Mendel Research Centre - Biomedical Research Centre - Centre for Protection of Animals and Humans - Centre for Advanced Materials and Technologies - Dpt. of computer and information technologies

  12. Problems to solve • implementation of strategyin connection with the budget • preparation of developing projects of a high quality with the potential ofEU funding • effective cooperation between municipality and private sector • communication strategy • systematic territorial (city) marketing Issues for discussion What indicates the success of the city strategy?What indicates the successful territorial marketing?

  13. Brno Agglomeration The weakness of Strategy for Brno – it is limited by administrative borders of the city

  14. Big projects require cooperation

  15. www.brno.cz Thank you for your attention! zezulkova.marie@brno.cz

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