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Digital parking (and why it changes everything) 5 th May 2011

Digital parking (and why it changes everything) 5 th May 2011. Harry Clarke. The development of parking . The property era The attendant era The technology era. Analogue to Digital . About 774,000 results (0.06 seconds)  . Distributed databases in paper form

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Digital parking (and why it changes everything) 5 th May 2011

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  1. Digital parking (and why it changes everything) 5th May 2011 Harry Clarke

  2. The development of parking • The property era • The attendant era • The technology era

  3. Analogue to Digital About 774,000 results (0.06 seconds) 

  4. Distributed databases in paper form Typified by counter service Payment by cash Incrementally low set-up cost Bulk enforcement by eye Hugely process inefficient Unlinked to the mission Analogue parking

  5. Centralised computerised eligibility database Typified by self-service Largely payment card (or prepaid credit) Higher set-up cost ANPR Camera based Process efficient Integrates parking with the mission Digital parking

  6. Phone parking E-permits Virtual residents visitors permits Shops/library payments Networked machines All input channels must be VRM based

  7. How that disrupts the parking value chain

  8. How that disrupts the parking value chain Mo Controlled stock and scratchcards

  9. Going Down Enforcement contractors Dumb parking machines Small players Bailiffs (in the long term) Directive tenders Individual Boroughs and Districts Coming Up ANPR deployment companies System integrators Big brands of national scale Output based tenders Lean organisations Counties Corporate cashless solutions Snakes and Ladders

  10. Will be how you pay to park Will be how you find parking Will be how you find fuel Will place offers before you based on your parking Will be how you buy stuff The mobile phone is key to other changes too

  11. What’s driving this growth? • Sheer usefulness of smart phones • Our innate understanding of Sat-Nav as a concept • Wider availability of GPS in phone handsets • Stronger and deeper links being forged by the phone parking companies

  12. Geo-location is the most commonly used factor in mobile marketing campaigns

  13. And LBM is gaining pace

  14. What does this mean for parking? • The locus of control will change as motorists become empowered • The way you car parks are marketed on the mobile internet begins to matter • Growth of micro-parking • Prepare to compete for the business of passing traffic !

  15. The NCP iphoneapp / APCOA phone parking • Driven by the information from their network of barrier controlled car parks • Concentrates on the final destination • Reinvention of the APCOA brand as a technology company

  16. 20% of the number of CEOs The elimination of the “serial offender” Parking becomes part of the “mission” of the journey Flexible tariffs (yield pricing) Co-ordinated dial-in error rate to preserve enforcement income In the next 5 years…

  17. There is a huge upheaval going on The public are ready and waiting Buy for the future items not for the past Are your tenders written to buy from enforcement contractors or technology providers? Buy on strategy not price Summary

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