Irish Pubs – Hotel Relevance

1. Irish Pubs – Hotel Relevance An introduction to The Irish Pub Company

2. The Power of the IPCo Brand • We developed the genre in partnership with Guinness and have vast experience and resource in the creation of branded chain concepts for hotel operators. We have created, developed, designed, built and operated the world's top authentic Irish Pub chains including; • O'Neill’s for Bass UK, the UK's top Irish Pub chain • Delaney's, Asia's top Irish Pub chain • PJ O'Brien's, Australia's top Irish Pub chain • fado, the US' top Irish Pub chain • Kilkenny, Buenos Aires, the world's highest beer sales per sq.ft. • The Gate Clock, Dublin, the world's highest beer sales per sq.ft at an Airport location • Nine Fine Irishmen in Las Vegas – the world’s biggest grossing Irish Pub • IPCo is recognized as the genre leader of authentic Irish Pubs in the world

3. Irish Pubs – Hotel Relevance,Background • Notable increases in compensation and staffing levels of corporate food and beverage employees reflects the increasing importance that hotel companies are placing in this functional area. • It’s difficult to quantify the increased investment that hotel companies have made over the past several years in the area of food and beverage. However, this increased investment is seen as critical to driving overall asset value, not only because f&b revenues and profitability increase, but also because hoteliers are able to leverage f&b to position a property within its market and drive revenues in the rooms division.

4. Irish Pubs – Hotel Relevance,Background • In recent years, the industry has witnessed a few notable trends, including: • Increasing emphasis on in-house development of retail-style restaurant concepts • A new focus on f&b in the select service segment (Hyatt Place, Aloft, Indigo, Courtyard) • An explosion of partnerships with celebrity chefs; and • The addition of f&b service in hotel public spaces.

5. Why? • Consumers from nearly all market segments have become more demanding when it comes to food and beverage quality and the experience. • Competition in the hotel and food and beverage industries is at an all-time high, with the emergence of more concepts in the past five years than in the past fifteen. • Furthermore, hotel food & beverage has been recognized as an important contributor to a hotel's positioning within its market. • As such, a guest's experience with food & beverage plays a critical role in his or her overall hotel experience, and has been credited as an important driver for rooms revenue as well as overall asset value.

6. The Irish Pub – A proven concept that stacks up • The Irish Pub has proven to be a key success factor in many Hotel locations for the following reasons: • It’s a multi layered concept with depth, heritage, tradition and authenticity. • It has proven worldwide popularity and revenues. • The Irish pub offers longevity and therefore a better return on investment. • It attracts a wide audience both in terms of age, ethnicity and type of guest. • It offers a higher sales volume of high profit product. • Opens up all days parts for trading. • Has strong links with both the sporting and event calendar, making regular promotional events possible.

7. The Irish Pub Company can… • Create your own door brand as standalone unit or for roll out • Create, design and build a Pub unit anywhere in the world • Provide brand, marketing and operational consultancy • Provide ongoing quality and audit monitoring of your Pub • Enact complete turnkey solution - create, design, build and ongoing consultancy and performance monitoring

8. The Irish Pub fits perfectly with most locations and standards Ritz Carlton - McGills Irish Pub, Ireland Hilton – Tigin Irish Pub, St Louis (USA) Sheraton – Irish Harp, Doha, Qatar Shangri La – Mooneys,Chengdu, China Intercontinental – Paddy Hannons,Burswood, Australia MGM Grand – Nine Fine Irishmen, Las Vegas, USA Jurys Doyle – Buck Mulligans,Ireland

9. Business Viability around the world The Irish Pub Concept is alive and kicking – we are currently developing Irish Pub concepts in venues of all shapes and sizes across the globe!! Location is very important. Large footfall and disposable income essential. The broad demographic appeal of Irish Pub Concept enables an area not renowned for its Irish base to be a success. How do we make a great Irish Pub?? .

10. Successful IPCo Brand Roll OutFado Irish Pub Chain Brief: Create flagship authentic Irish Pub concept for the US market • Application:Market research and analysis, development of prospectus, design and build, F&B menu development and execution, entertainment execution, brand development, staff recruitment and training, on-going supervision. • Fado - a chain of high end Irish Pubs is the number 1 Irish Pub group by beer volume in the states and has 21 quarters of same store growth - no publicly listed company has achieved this. • Locations include: Annapolis, Austin, Atlanta, Chicago, Columbus, Dallas, Denver, Las Vegas, Lincoln, Philadelphia, Seattle, St Louis, Stamford, Washington – 4 more venues planned for next year

11. Successful own door brand creation New York New York Casino Vegas Nine Fine Irishmen Client: MGM New York New York Casino, Las Vegas Project Value: $7 million, 9,000 sq ft First Year Turnover: $10 million Brief: Create and operate flagship Irish pub concept for their most profitable casino location Concept Authentic Irish Pub entertainment concept Application Market research and analysis, brand development,design and build, F&B menu development and execution, entertainment execution, brand development, staff recruitment and training, on-going management

12. Next Steps… • Contact us now to discuss your project. Mel McNally Email: mmcnally@mcnallydesign.com Tel: + 353 1 2934300 www.Irish pub company.com www.blog.irish pub company