Enlisted Association of the National Guard of the U.S. - PowerPoint PPT Presentation

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Enlisted Association of the National Guard of the U.S.

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  1. Enlisted Association of the National Guard of the U.S. NGEDA Briefing

  2. Successes: Jan 2011 - Present • Membership 43.5K to 47K (8% gain) • Revenue: $1.6M; $1.9M; $2.3M • Staff increase from 4 to 8 (+ interns). • Corp Partner revenue up from $32K to $140K • Univ of Phoenix contract: $300K + $110 in-kind • Scholarships up 300% from $47K to $204K • New Patriot won APEX Award of Excellence • 2012-2013 NG Almanac & Education Guide

  3. Member Growth Plan • MembersIncrease • 2010 43,455 • 2011 46,997 +8.2% • 2012 ??? +0% • 2013 60,000 +20% • 2014 75,000 +25% • 2015 100,000 +33%

  4. PMA Market Penetration • MarketMembersRate • AUSA 767K* 87K 11% • AFA/AFSA 400K 200K 50% • NGAUS 54K 43K 79% • EANGUS 415K 50K 12%

  5. How to double in 3 yrs • New Director of Business Development hired • Influence of the 4 top SELs • Membership tracking by unit • Legislative push to reduce retirement age • Development of new recruitment tools


  6. Membership Benefits ($24) • New Patriot (professional journal) • Bullet statement for EPRS, Award, and Decs • Lobbying at State/federal level • More than $200K in scholarships available • Keep $1,000 in pocket with Univ of Phoenix • EANGUS Rewards Credit Card + starter card • Insurance and banking savings through USAA • EANGUS WCFA emergency relief grants

  7. Promotion Stats (3 yr avg) • E-4>E-5E-5>E-6Total • Army NG 13,922 7,942 21,864 • Air NG 2,760 3,047 5,807 • TOTAL 16,682 10,989 27,671

  8. Member Growth Plan • MembersIncrease • 2010 43,455 • 2011 46,997 +8.2% • 2012 ??? +0% • 2013 60,000 +20% • 2014 75,000 +25% • 2015 100,000 +33%

  9. Value of active collaboration • 1. Power of thriving membership of 100K+ • 2. Actively growing NGAUS IT • 3. Increase in lobbying staff numbers • 4. Senior NCOs mentoring CGOs to join • 5. Parallel websites to benefit state assns

  10. EANGUS Conferences • 2013 – Sioux Falls, SD • 2014 – Phoenix, AZ • 2015 – Indianapolis, IN • 2016 – New Orleans, LA

  11. Enlisted Association of the National Guard of the U.S. NGEDA Briefing