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Emergency Webinar! - PowerPoint PPT Presentation


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Emergency Webinar!. Bribes and Rewards Will Follow!. LocalIncomeSystem@Gmail.com. Google+ Local “Pre / Add On Training”. Your Presenter Today:. Jeff “Herschy” Schwerdt. You No Longer Have A Choice. Google’s Local Search Progression. Google Maps Google Places Google + Local.

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Emergency Webinar!


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    Presentation Transcript
    1. Emergency Webinar!

    2. Bribes and Rewards Will Follow! LocalIncomeSystem@Gmail.com

    3. Google+ Local “Pre / Add On Training” Your Presenter Today: Jeff “Herschy” Schwerdt

    4. You No Longer Have A Choice

    5. Google’s Local Search Progression • Google Maps • Google Places • Google + Local

    6. All About Google and YOU

    7. Google+ Local UpdateBoils Down To These 2 Things Friends and Reviews

    8. Social IS Local! • “One of the things that became very clear is that reviews are a cornerstone to any local strategy” • “Social is local. When people are picking something for a birthday dinner or an important event, they want a recommendation they can trust.” • -Marissa Mayer • Google’s VP of location and local services

    9. Why Are They Making So Many Changes? • Goal is to Best Serve Google’s End Users • Build More Social Integration / Interaction • Trying to Buildout Google+ Platform • Better Serve and Improve Local Market • Keep Us On Our Toes :)

    10. What’s New in Google+ Local? • Google Places is Now Google+ Local • Integrated Zagat Reviews • Local Tab in Google + • Circles and Friend Reviews Using G+ Filters • G+ Local Pages Across Google Search, Maps, Mobile • Are They Forcing G+ Down Our Throats?

    11. How Are The Ratings Affected? • ZAGAT Acquisition Apparent • New Rating and Reviews Format • 30 Point System • No More Simple 5 Stars or Reviews • A Bit More Detail Involved

    12. Varies By Vertical

    13. Mobile Phone Integration • Attempt to be Similar Across All Platforms • Expect Check Ins and Geo Based Results • Sprinkled with G+ Reccommendations

    14. Search Engine Optimization Factors • Google +Local Pages Will Be Indexed • Google Places Backend Currently Remains Same • Don’t expect Sweeping Changes • Current SEO Still Works... Just Google+ Local Now • Big Take Aways..Play by rules..and No Need To Panic

    15. The Opportunity • Claimed / Unclaimed May Get Harder For Marketers • Help People Find, Rate and Share Their Business • Dazed And Confused Local Owners • Local has Now Gone SOCIAL - No Choice • Build Local “Communities” And Trust Around A Brand • Educate Your Local Market - Webinars, Trainings, Etc...

    16. The Opportunity • Claimed / Unclaimed May Get Harder For Marketers • Help People Find, Rate and Share Their Business • Dazed And Confused Local Owners • Local has Now Gone SOCIAL - No Choice • Build Local “Communities” And Trust Around A Brand • Educate Your Local Market - Webinars, Trainings, Etc...

    17. Play The Right Way You • Will Be Rewarded!

    18. What Does This Look Like?

    19. Not Overnight Transition

    20. Is Other Training Outdated? • Simple Answer is No... • Yes - Some Names and Google Places References Are • Google + Local Is Your New Forward Facing Page • Replace Google “Places” with Google+ Local • This does not affect the overall strategy • In mean time work on additional Local SEO