Why Should I Hire A Marketing Agency For My Small Business?

1. Why Should I Hire A Marketing Agency For My Small Business?

2. Intoduction: Marketing agencies (Louisville Marketing Agency) plays a critical role in attracting new customers to your company, but many small business owners struggle with deciding whether they should do the marketing themselves or get outside help. Business owners should consider hiring a marketing agency because: A marketing agency will modernize your strategy. A marketing agency will free up time to run your business. A marketing agency will help you keep payroll costs down. A marketing agency is a sound investment that produces long-term results. All companies need an effective, well thought out and executed marketing plan. This will result in lead generation for your business that can then be turned into sales, putting you on a path toward business growth.

3. A Marketing Agency Will Modernize Your Strategy • The rise of internet search and the explosion of social media networks have changed the way that companies must reach their target prospects and communicate how they can help them solve their problems. • Where once, outbound marketing methods drove customers to a business’s door, modern consumers are armed with computers and mobile devices and expect real time access to information so they can make buying decisions in a matter of a few keystrokes. • This means that companies need to ensure that their messages are well executed and have websites that are easily found on the internet and will covert their visitors into leads. In other words, an inbound marketing process.

4. A Marketing Agency Will Free Up Time To Run Your Business • However, the time and effort it would take for the owner to successfully carry out a modern marketing strategy would certainly impact the business.  • The learning curve for anyone with little experience in marketing is staggering and would challenge a busy entrepreneur to create a complete and effective marketing strategy. Even if the owner devoted the time necessary to learn all of these marketing elements, you would have a tapped out business owner with little time to run his or her business. • With marketing technology and techniques constantly changing, doing it yourself is an unfeasible strategy. Business owners don’t have the time to keep up. • Therefore, businesses that have neither the time nor inclination to DIY are left with a choice...either hire an employee or hire an outside agency.

5. A Marketing Agency Will Help Keep Payroll Costs Down • In many instances, business owners lean toward hiring an employee because that has been the go to process in the past to solve an immediate need.  • Additionally, business owners may have the perception that an outside agency is far more expensive than hiring in-house staff. • That’s because, in many cases, business owners typically use a base salary versus an hourly rate for a marketing agency and then conclude that since the hourly rate is higher, it must be the more expensive option. This is a big mistake. • Many owners fail to take into account the true costs associated with hiring and retaining an employee. Not only do you have to account for base salary, but adding in expenses such as payroll taxes, health insurance contributions, retirement plan matches, vacation, and sick days drives this figure up.

6. A Marketing Agency Is A Sound Investment • Among the many benefits of working with an experienced marketing firm are: • Expertise with your market niche • Experience in executing marketing plans • Money savings by hiring to your specific needs • No employee training required • Your marketing plan is executed immediately, the employee may need time to ramp up while the marketing firm is ready from the get-go • No additional overhead • Efficiency for short term and urgent projects

7. Thank You