Strengthening Brand Presence with ADA Compliance Services-Damco

1. Strengthening Brand Presence with ADA Compliance Services

2. Table Of Content • Introduction • Accessibility and Disability • ADA Compliance • Meeting accessibility Standards • Increased Audience • Brand Building • Avoid Penalties • Conclusion

3. Introduction There are good chances you’ve heard the terms “ADA Compliant PDF”, “ADA compliant website”, and “digital accessibility” as they are increasingly used in the online business world. Many people still do not know, what, exactly ADA compliance means and how it impacts a business. This piece, thus, tells you what ADA compliance means, why it matters, and how professionals help you with ADA compliant-PDFs and websites.

4. Accessibility and Disability The term “disability” means a mental or a physical condition that limits an individual’s senses, activities, or movements. On the other hand, “accessibility” means design of devices, products, or services, environment for people who experience disability.

5. ADA Compliance Americans with Disabilities Act ensures that all the electronic and information technology (such as PDFs and websites) must be accessible to people with special needs. It aims at creating equal opportunities for everyone. So, apart from including ramps and handrails in bricks-and-mortar service areas, accessibility features also include proper affordance to bigger fonts in computer-based applications.

6. Meeting Accessibility Standards • You must be knowing a core tenet of business is there’s no "one size fits all.” Understanding every user’s needs allows business benefits. Even when the stakeholders go by user segments, people with special needs aren’t considered generally while designing inclusive products. Know the benefits that you can unlock by meeting the accessibility standards: • Increased Audience • Brand Building • Avoid Penalties

7. Increased Audience Having documents and websites that are easily accessible by everyone increases the potential target audience. With options like captions, alt text, keyboard-accessible pages, and other alterations, your services and products become open to the people with special needs. Talking from the business standpoint, accessibility can be translated to more potential profit.

8. Brand Building Branding is important for business success because we do not fall for products but brands. It is the good branding that brings us back to the same companies again; it doesn’t matter if they are the cheapest options or not. Hence, the brands that go the extra mile to implement accessibility demonstrate their audience that they care about their customers, and not just profits.

9. Avoid Penalties Did you know that the likes of Nike, Dominos, Winn Dixie, Beyonce, and so on had to pay the penalties after getting sued? They had to spend fortunes to fix their websites that doesn’t include the cost of payouts, loss of revenue, and legal representation. Besides, the cost and the bad press aren’t worth taking the pain!

10. Conclusion As you know that ageing population is growing more and more connected. They are ready to consume a variety of digital services making the market for accessible services and products a large one. Forrester states that “1-billion-strong market of people with special needs have $1.2 trillion in annual disposal income.”

11. Contact Us 2 Research Way, Princeton, New Jersey 08540, USA  +1 609 632 0350 info@damcogroup.com https://www.damcogroup.com/pdf-accessibility-services/

12. Thank You