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THE PROJECT PRODUCT, SERVICE & THE MARKET Ankur Sharma, Deepak Basapathi, Madhuri Raj METROPOLITAN AUTOMOBILE SERVICES INDEX OF THE PROJECT Executive Summary Market Summary, Market Segmentation Market Size Management Team Competition Execution In All Aspects Operations

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slide1

THE PROJECT

PRODUCT, SERVICE & THE MARKET

Ankur Sharma, Deepak Basapathi, Madhuri Raj

METROPOLITAN AUTOMOBILE SERVICES

slide2

INDEX OF THE PROJECT

  • Executive Summary
  • Market Summary,
  • Market Segmentation
  • Market Size
  • Management Team
  • Competition Execution In All Aspects
  • Operations
  • Depicting The Need For The Service With Technology
  • Financial Analysis
slide3

GROSS PROFIT

SUCCESS

ACCUSTOMED

MARKETRISE

SECONDARY CUSTOMERS

INITIALRESPONSE

INTRODUCTION [PRIMARILY SLUGGISH BUT SHALL PICK UP]

SLATED TIME SUCCESSIVE 3 YEARS 2005….2008

slide4

MARKETING STUNTS

  • Devised Cost Efficient Prices
  • Service Directly Proportional To The Cost Charged With Added Trust And Customer Satisfaction
  • No Competitor Zone
  • Advertise Through Major Publications And Media In Vogue
  • Towing An Added Service To Our Auto Parts And Repair Center
  • Cash On This Unique Feature Of Towing That’s Rightly Equivalent To Non-Existent
  • Awakening The Spirit of Service And Technology In The City
slide5

A QUICK LOOK

What we Offer Is Nowhere Near ………. Therefore It’s Much Easier For Us To Do What We Want To Do

  • Unparalleled Customer Service
  • Introducing Confidence Amongst The Customers
  • Allowing them To Feedback On us
  • City Has Gone a Flunk In terms Of Service, So We’d Redefine The Term Service
  • Build A Relation Of Trust Through High Service Under Low Cost
  • Work Oriented While Servicing And Meet The Needs Before Time
slide6

LESS COMPETITION...MORE DEMAND

  • While Demand For Automobile Servicing Is At Its Peak No Auto Repair Center Offers Class A
  • Service While Charges More Than The Estimates
  • Services Are Met Yet The Customers Aren’t Greatly Satisfied
  • Towing Has for long took rough methods that damaged cars
  • Upper & Middle Class Could Considerably Be Our Market Segments We Could Bank On
  • Technology Is More Of Mechanical And Diminishing And A Bygone Era
  • With Tow bars enhanced service shall be provided
  • Market Opinion Is Well Received And Would Support Us With No Reservations
slide7

MARKET SEGMENTATION

UPPER & MIDDLE CLASS POPULATION

THESE CLASSES WOULD CATER TO THE MAJOR BUSINESS IN THE METROPOLITAN

THE MARKET WOULD RECEIVE ITS CUSTOMERS FROM ALL OVER, STARTING FROM THE PERIPHERIES

slide8

MARKET SIZE

MARKET SHALL EVOLVE AS ITS ENCAPSLULATED

MARKET SIZE IS VAST IN SECTORS AND CLUSTERS SHOULD COME OUT THROUGH SERVICE AND PUBLICITY

slide10

ROADSIDE BREAK DOWNS

MAS SHALL RUN TO ITS CUSTOMER’S SERVICE

“WOULD MAKE TOWING A PAINLESS EXPERIENCE”

slide11

“THE STATE BANK OF INDIA AND INTIAL CAPITAL FROM THE PARTNERS WOULD LET MAS BE A SUCCESS IN ITS VENTURE IN DELIVERING AS A TRIANGULAR BUSINESS OF AUTO REPAIR, AUTO PARTS AND TOWING AS WELL,”

slide12

METROPOLITAN AUTOMOBILE SERVICE

MAS ADVANTAGE LIES IN PUBLIC’S NO CHOICE FOR ANY ONE SERVICE PROVIDER AS BEST

Miscellaneous

COMPETITORS

TYPE 1

TYPE 4

GENERAL AUTO REPAIR CENTERS

COMPETITORS

COMPETITORS

No Signs Of Competition As Each Party Does Job At Its Will Lacking Technology & Spirit

TYPE 3

TYPE 2

COMPETITORS

COMPETITORS