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YOU WILL LEARN TO… Section 7.1 Identify presentation design principles Use a custom template Add pages to a navigation structure Section 7.2 Use color scheme guidelines Add colors to a Web site Identify Web-safe colors YOU WILL LEARN TO… Section 7.3 Adjust text properties

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slide1

YOU WILL LEARN TO…

  • Section 7.1
    • Identify presentation design principles
    • Use a custom template
    • Add pages to a navigation structure
  • Section 7.2
    • Use color scheme guidelines
    • Add colors to a Web site
    • Identify Web-safe colors
slide2

YOU WILL LEARN TO…

  • Section 7.3
    • Adjust text properties
    • Summarize formatting guidelines
    • Format text in Dreamweaver
slide3

pp. 192-197

Principles of Presentation Design

7.1

Main Ideas

Well-designed Web pages follow the principles of consistency and repetition. Using consistent visual elements and placing key items in the same place from page to page help make a site user-friendly.

Key Terms

consistency

repetition

page header

slide4

pp. 192-197

Principles of Presentation Design

7.1

Consistency and Repetition

Two features that make Web sites user-friendly are consistency and repetition.

Repetition helps users quickly find buttons and links they need to navigate through the site.

consistency A similarity among parts of a whole; rule that encourages designers to use similar design elements throughout a site. (p. 192)

repetition Design rule that encourages designers to duplicate specific elements on all (or most) of a site’s pages to make the site more user-friendly. (p. 192)

slide5

pp. 192-197

Principles of Presentation Design

7.1

Using a Template

Using a template for your Web site ensures a unified design.

When you use a template, the position and appearance of the main elements of the site will be the same on each page.

After you have created the pages of a site and given them page titles and file names, you will create a folder in which you will store the pages.

slide6

pp. 192-197

Principles of Presentation Design

7.1

Using a Template

Page headers usually appear at the top of each page.

Page headers should be similar in appearance on both home pages and subpages to add consistency to a site.

page header Page element that contains graphics and/or text, such as a site’s logo and title graphic, and helps users identify where they are in a Web site. (p. 196)

slide7

pp. 192-197

Principles of Presentation Design

7.1

  • Activity 7A – Use a Template to Create New Pages (p. 193)
  • Activity 7B – Organize the Site’s File Structure (p. 195)
  • Activity 7C – Insert Page Headers (p. 196)
slide8

pp. 192-197

Principles of Presentation Design

7.1

Section Assessment

Examine Which of the following items helps keep the position and appearance of a site’s main elements the same on each page?

A. template

B. title graphic

C. table

D. page header

A. template

slide9

pp. 198-201

Choosing Colors

7.2

Guide to Reading

Main Ideas

A Web site’s color scheme should both appeal to visitors and create a sense of continuity throughout the pages. Using hexadecimal values for colors ensures that the colors will appear the same to all users.

Key Terms

color scheme

Web-safe color

slide10

pp. 198-201

Choosing Colors

7.2

Color Scheme Guidelines

When choosing a color scheme, it is important to select colors that complement your site’s theme and purpose.

color scheme A set of selected colors used consistently for a Web site’s interface elements, such as title graphics, navigation buttons, and background. (p. 198)

slide11

pp. 198-201

Choosing Colors

7.2

Web-Safe Colors

Dreamweaver makes use of Web-safe colors.

Web-safe colors provide reliable color that displays the same on the different types of computers.

Web-safe colors The 216 colors that display consistently from computer to computer, giving Web designers some control over their pages’ appearance.

(p. 199)

slide12

pp. 198-201

Choosing Colors

7.2

  • Activity 7D – Add Content and Color to the Home Page

(p. 199)

slide13

pp. 198-201

Choosing Colors

7.2

Section Assessment

Identify Using ______ values for colors ensures that they will appear the same to all users.

A. monochromatic

B. hexadecimal

C. single digit

D. template-based

B. hexadecimal

slide14

pp. 202-209

Fonts and Typography

7.3

Guide to Reading

Main Ideas

Text can be formatted with font type, size, and color, as well as by line alignment and spacing. Format your site so your pages are readable, consistent, and attractive.

Key Terms

typography

formatting

font

pixel

alignment

serif

sans serif

slide15

pp. 202-209

Fonts and Typography

7.3

Formatting Text in a Web Site

Web designers select the text’s typography.

Determining the properties of the text is called formatting.

typography The style, arrangement, and appearance of text. (p. 202)

formatting Determining the font sizes, typefaces, and alignments to use on a page (p. 202)

slide16

pp. 202-209

Fonts and Typography

7.3

Formatting Text in a Web Site

  • Typography includes:
  • Font type
  • Font size (in pixels)
  • Font style
  • Font alignment
  • Font color

font A family of letters, numbers, and other symbols that share a consistent style. (p. 202)

pixel A single point in a graphic image; short for picture element. (p. 203)

alignment The position of text on a page, such as left, right, or center. (p. 204)

slide17

pp. 202-209

Fonts and Typography

7.3

Formatting Text in a Web Site

  • Dreamweaver features a list of standard fonts.
  • Here are some examples of frequently used fonts:
  • Times New Roman
  • Courier
  • Arial
slide18

pp. 202-209

Fonts and Typography

7.3

Formatting Text in a Web Site

The larger the pixel value, the larger the font size.

12 point text

14 point text

16 point text

18 point text

20 point text

22 point text

24 point text

26 point text

28 point text

slide19

pp. 202-209

Fonts and Typography

7.3

Formatting Text in a Web Site

Font styles include bold, italic, or underlined.

The use of underlined text in a Web page generally indicates a hyperlink.

slide20

pp. 202-209

Fonts and Typography

7.3

Formatting Text in a Web Site

Here are examples of the four text alignment options:

This text is left-aligned.

This text is centered.

This text is right-aligned

Justified text has extra spacing among words so the text aligns on both margins. The last line of a paragraph of justified text is always left-aligned.

slide21

pp. 202-209

Fonts and Typography

7.3

Formatting Text in a Web Site

Using color on text can help highlightimportant words.

Use color sparingly to increase the impact.

slide22

pp. 202-209

Fonts and Typography

7.3

Formatting Guidelines

  • Text on your Web pages should be:
  • Readable
  • Formatted consistently
  • Attractive
  • To improve readability, make sure that there is enough contrast between the text color and the background color.
slide23

pp. 202-209

Fonts and Typography

7.3

Formatting Guidelines

  • Fonts can be divided into two broad categories:
  • Serif
  • Sans serif
  • Most people find sans serif fonts easier to read.

serif Font that has an extra line or curve on the ends of certain letters or numbers. (p. 206)

sans serif A font that does not have special adornment at the end of letters or numbers. (p. 206)

slide24

pp. 202-209

Fonts and Typography

7.3

  • Activity 7E – Format Text (p. 208)
slide25

pp. 202-209

Fonts and Typography

7.3

Section Assessment

Name The use of underlined text in a Web page generally indicates a(n) _________________.

A. hyperlink

B. justified paragraph

C. sans serif font

D. large pixel value

A. hyperlink

slide26

Chapter Review

Summarize Well-designed Web pages follow which two main principles?

A. consistency and alignment

B. repetition and hyperlinks

C. consistency and repetition

D. Web-safe colors and repetition

C. consistency and repetition

slide27

Chapter Review

Evaluate Why might you want to ensure that there is enough contrast between the text color and the background color on your Web pages?

You want to make certain that there is enough contrast between your text color and your background color to make the text readable.

slide28

Resources

For more resources on this chapter, go to the Introduction to Web Design Using Dreamweaver Web site at WebDesignDW.glencoe.com.