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The Future of Music is Digital Saleem Mobhani Hungama Mobile Consumption of Music Physical Radio, TV Cd’s Cassettes Digital Mobile Online Stats $ 4.4 Billion of Mobile Music in 2005 $ 6 Billion of Mobile Music in 2006 Mobile now accounts of 20% of global Music Sales

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the future of music is digital

The Future of Music is Digital

Saleem Mobhani

Hungama Mobile

consumption of music
Consumption of Music
  • Physical
    • Radio, TV
    • Cd’s Cassettes
  • Digital
    • Mobile
    • Online
stats
Stats
  • $ 4.4 Billion of Mobile Music in 2005
  • $ 6 Billion of Mobile Music in 2006
  • Mobile now accounts of 20% of global Music Sales
global steps
Global Steps
  • Celebrities, Principal Music Labels & brands have initiated a Digital TWEAK to their strategy
    • Madonna launches her new album on Mobile
    • 50 Cent Launches his own Mobile Game
    • Paris Hilton launches her own Mobile game
    • Robbie Williams, T-Mobile & Sony Ericsson announce their association for the Walkman Phone & Mobile Content
film industry in india
Film Industry in India

Largest Film Industry in the World in Terms of Number of Films Produced

  • Films are the most popular form of entertainment in India
  • Hindi films have the largest market – 245 out of 1000 movies produced in 2004
  • On an average there are~6-7 songs per film
  • Out of an INR 10 Billion music industry ~ 60% is contributed by film based music
  • New Hindi film music has the largest market share with ~55% of the market, followed by devotional and regional language music
music industry in india
Music Industry in India

India : Rich and Diverse Music Heritage

  • Music constitutes ~ 50% of the total VAS market in India
  • Popular forms of music accessed as VAS are ring tones and caller ring back tones (CRBT)
  • Ring Tones and CRBTs are a very popular segment as it gives the consumer a platform to showcase the image that they want to portray to others
  • Music derivatives such as CRBTs not popular in European countries since customer is unwilling to pay or services that they themselves cannot enjoy
what will work
What will work
  • Pure Play Ringtone & Caller Back tunes are now a Success Story
  • What’s Next
    • Full Music & Pay Per download?
    • Full Music & Streaming; Mobile Radio
    • Monthly Subscription: Stream?
thank you

Thank You

Saleem Mobhani

COO – Hungama Mobile

saleem@hungama.com