magazine from the arabic word makhasin meaning storehouse
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Magazine, from the Arabic word “Makhasin” meaning storehouse

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Magazine, from the Arabic word “Makhasin” meaning storehouse Compared to newspapers: Published less frequently Better quality paper Bound rather than merely folded Has a cover Effective use of photographs and graphic design Appeal to national audience as opposed to local or regional

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magazine from the arabic word makhasin meaning storehouse
Magazine, from the Arabic word “Makhasin” meaning storehouse

Compared to newspapers:

  • Published less frequently
  • Better quality paper
  • Bound rather than merely folded
  • Has a cover
  • Effective use of photographs and graphic design
  • Appeal to national audience as opposed to local or regional
  • Less concern for the details of daily events
  • Probe issues more carefully (correlation)
  • Leaders in investigative reporting
  • Target more defined groups with distinct interests
types of magazines
Types of Magazines
  • Consumer magazines
  • Trade journals
  • Sponsored publications
  • Farm publications
  • Newsmagazines
  • City magazines
  • Sex magazines
  • Sports magazines
  • Opinion magazines
  • Intellectual magazines
  • Men’ interest magazines
  • Women’s interest magazines
  • Humor magazines
  • Business magazines
the magazine as an industry
The Magazine as an Industry
  • The assault from television made magazines do some readjustments.
  • It was cheaper to advertise on television when you consider the number of people to be reached and the amount paid.
  • General magazines are shrinking, and more specialized magazines are blooming.
  • To reach their specialized audiences, magazines refine their products to match their readers’ interests.
  • They thereby appeal to advertisers who like to target specific audiences.
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The cable came up to further stiffen competition for magazines. Cable offers the capabilities of reaching specific audiences just like specialized magazines- ESPN for sports and Golf Channel for golfers, etc
  • Ownership trends
the influence and importance of magazines
The Influence and Importance of Magazines
  • Total revenue and size of circulation do not always mean power, influence, and importance
  • Opinion magazines are next to invisible compared to general and other specialized magazines (dirt bikes, weightwatchers…)
  • Opinion magazines may influence a much more powerful audience: gov. officials, business leaders, intellectuals, who affect public affairs.
  • Opinion magazines set agendas, shape ideas, start trends, offer labels (yuppies, generation X…)
  • They inform and entertain but not as much as newspapers and TV do.
  • They triumph in the realm of opinion.
  • They have the luxury of expressing their biases, being openly liberal or conservative, and as grumpy and savage as they choose.
  • They serve a smaller audience who share their views, so they have less risks to take.
the future of magazines
The Future of Magazines
  • Magazines will survive the challenge of computer technologies.
  • Magazines are current, portable, permanent, and presented at a level within the readers’ capacity.
  • Links to find info about e-zines on the web: www.newslink.org, www.foliomag.com
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