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Equity Forum Frankfurt November 2008 Mr. Ron Chaimovsky, Vice Chairman of the Board Mr. Amir Hayek, President and CEO Agenda About Electronics Line 3000 Financial Reports Q3-2008 2008 Overview Questions and Answers Electronics Line 3000 Electronics Line 3000 is a leading

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slide1

Equity ForumFrankfurt

November 2008

slide2
Mr. Ron Chaimovsky, Vice Chairman of the Board

Mr. Amir Hayek, President and CEO

agenda
Agenda
  • About Electronics Line 3000
  • Financial Reports Q3-2008
  • 2008 Overview
  • Questions and Answers
slide4

Electronics Line 3000

Electronics Line 3000 is a leading

developer, manufacturer and provider of

advanced security, connectivity and control solutions

with remote management applications

for the residential and SOHO markets

company overview
Company Overview
  • 26 years of successful operations
  • Publicly traded on the Frankfurt Stock Exchange (Prime standard; ELN)
  • Global network, operating in: Europe, U.S.A, Latin America, Asia Pacific
  • A global leader in proven, reliable solutions:
    • 2.3 million installed control systems
    • Over a million wireless installations
    • 15 million installed detectors
  • High volume/highly automated manufacturing capability
global presence

n

n

n

p

n

n

n

n

n

n

n

p

p

n

p

p

n

n

ELUSA

Wholly owned subsidiary

p

SecTecGlobal

Wholly owned subsidiary

geared toward partnerships with service providers

Global Presence

ESP

Wholly owned subsidiary

Office

p

Major Partnership

n

the solution

Communication Features

Speaker for two-way conversation in & out of home

Perimeter Protection

Internal Protection

Environmental Monitoring: Fire, gas, flood, temperature

Control Home Appliances:Lighting, air conditioning, washers, central heating

Personal:

Childcare, eldercare

The Solution

Security

Connectivity

Control

Safety

the solution8
The Solution

Connectivity

Security

Control

Safety

the solution10
The Solution

Being Far, Feeling Close

  • 24/7 connectivity into and out of the premises
  • Users can control the system remotely through
    • landline telephone
    • cellular handset
    • personal computer
  • Information transmitted through PSTN/GSM/Ethernet/GPRS communications
  • Users can send commands via cellular/web
  • Users receive updates via SMS/email
  • Real-time alerts to users/designated destinations
slide11

The Solution

Web User Application

slide12

Value Proposition

Electronics Line 3000

Service Provider

  • Generate additional revenues
  • Increase ARPU and retention
  • Attract new customers
  • Enhance brand image
  • Leverage existing infrastructure
  • Minimal CAPEX and fast ROI
  • Advanced technology
  • Highly reliable solution
  • Enhanced remote management
  • State-of-the-art devices
  • Attractive designs
  • Affordable, quality solution

Monitoring and Installation Company

  • Menu driven. rapid installation process
  • Simple remote configuration and programming
  • High reliability, low service call rates
  • Additional services - billing, guarding, cleaning, after sales service
agenda13
Agenda
  • About Electronics Line 3000
  • Financial Reports Q3-2008
  • 2008 Overview
  • Questions and Answers
slide14

Profit and Loss

First Nine Months and Q3, 2007 -8

First Nine Months

Third Quarter

2008

2007

2008

2007

U.S. $ - 000s

8,051

9,147

Revenues

26,000

28,615

Cost of Revenues

4,940

5,580

17,438

15,658

3,111

10,342

3,567

Gross Profit

11,177

% Gross margin

40%

39%

39%

39%

Research & Development Costs

508

924

1,393

2,805

% from revenues

5%

10%

6%

10%

Selling & Marketing Expenses

6,442

2,005

1,793

5,794

% from revenues

25%

20%

25%

20%

G & Administrative Expenses

811

542

1,988

2,392

% from revenues

8%

7%

9%

8%

56

Operating Profit (Loss)

39

519

186

0%

1%

1%

2%

% Operating Profit

Financial & Other Income Expenses

(562)

(301)

(776)

(222)

Profit (Loss) Before Income Taxes

(43)

(182)

-(245)

(590)

Income Taxes

38

(94)

127

(59)

Net Profit (Loss)

(151)

(717)

(220)

16

% Net Profit

(2%)

(3%)

(2%)

0%

profit and loss

+2%

+14%

+16%

Profit and Loss

2008 Vs. 2007 - Comparison by Quarters U.S. $ - 000s

net cash from operating activities
Net Cash from Operating Activities

2008 Vs. 2007 - Comparison by Quarters U.S. $ - 000s

profit and loss17
Profit and Loss

2008 Vs. 2007 - Comparison by Quarters U.S.$ - 000s

profit and loss18
Profit and Loss

2008 Vs. 2007 - First Nine MonthsComparison U.S.$ - 000s

revenues 2008 vs 2007

ELUSA

2007: $6.0 million

2008: $4.4 million

Electronics Line 3000- Headquarters

2007: $14.8 million

2008: $18.8 million

Revenues - 2008 Vs. 2007

By Subsidiary

ESP

2007: $7.1 million

2008: $7.1 million

the reality global economic crisis
The Reality: Global Economic Crisis
  • How does this influence us?
  • How are we navigating this?
agenda21
Agenda
  • About Electronics Line 3000
  • Financial Reports Q3-2008
  • 2008 Overview
  • Questions and Answers
continues transition

Advanced communications+ remote management

Traditional security

Products

Solutions

Balanced customer base

Many small customers

+ few strategic ones

Monitoring companies

Value added resellers

Service providers

Traditional distributors

Partners

Customers

Continues Transition
customers
Customers

Q1-Q3 2008

  • 15 new customers acquired during this period
  • New customers from: Italy, Latvia, Estonia, Brazil, Chile, Canada, South Africa and more
  • Six of the new customers have placed orders of over $200,000 each during this period
  • Revenues generated by the Company’s 15 largest customers increased from $11.4 million in 2007 to $14.6 million in 2008

(Q1-Q3)

customers retention
Customers Retention

Revenues in $: 2008 Vs. 2007

7 out of the 10 largest customers increased their order volumes

iconnect launch

Marketing

iConnect Launch
  • Stylish, contemporary design
  • Positioned as a lifestyle solution
  • Smart terminal and keyfob
  • Advanced system operations
  • GPRS communications platform
iconnect launch26
iConnect sales Q1- Q3 2008: over $1.5 million

Currently sold to customers in: Norway, Spain, Austria, Germany, China, South Africa and more

Has been generating demand for the Company's additional

product lines

Marketing

iConnect Launch
slide28

Marketing

iConnect Launch – Poster

slide29

Marketing

iConnect Launch – Wide Press Coverage

slide30

Marketing

iConnect Launch – Wide Press Coverage

slide31

Marketing

iConnect Launch – Wide Press Coverage

slide32

Marketing

iConnect Launch – Wide Press Coverage

slide33

Marketing

iConnect Launch – Wide Press Coverage

slide34

Marketing

iConnect Launch – Wide Press Coverage

slide35

Marketing

iConnect Launch – Wide Press Coverage

marketing
Marketing

Ifsec 2008

marketing37
Marketing

Ifsec 2008

  • iConnectofficial launch – received enthusiastically by the market
  • Presented a completesolution
    • User experience inside the home
    • Users’ remote management capabilities
    • Service providers’ advanced management applications
  • 1800 visitors (Vs. 700 in 2007)
  • Strong Company presence
  • Several partnerships established
marketing38
Marketing

Ifsec 2008

marketing39
Marketing

New Web Site Launch: www.electronics-line.com

marketing40
Marketing

New Web Site Launch

  • In line with the Company’s new branding
  • Solution oriented with an emphasize on iConnect and advanced remote management
  • Relevant content for all partners with a strong focus on service providers
  • Comprehensive investors’ section
slide41

Operations

  • Ongoing execution of the Company’s new strategy
  • Implemented an MBO (Management By Objectives) program
  • Set an operational sales plan for working with different customers (order volumes, customer types)
  • Established a financial dashboard
  • Implemented a hedging program to support the Company’s financial stability in a volatile economic environment
slide42

Operations

  • Patents – began a security market patents analysis, for better positioning and management of the Company’s patents
  • Standards
    • Received formal EN 50131 approval for Europe
    • In final evaluation stages for receiving UL approval for infinite Prime and infinite Prime Broadband product lines in the U.S.A
2008 products
2008 Products

Developments and Integration

  • GSM web user interface – launched
  • Location based services – commencing field-tests
  • WAP user interface – commencing field-tests
  • Launched various detectors
    • Vibration detector
    • Dual technology detector
    • Wired and wireless semi external detectors
    • Wireless directional curtain detector
agenda44
Agenda
  • About Electronics Line 3000
  • Financial Reports Q3-2008
  • 2008 Overview
  • Questions and Answers
slide45

www.electronics-line.com

Stock Exchange: Frankfurt Prime StandardStock Code: ELNISIN: IL0010905052Number of Shares on FSE:    10,162,848 (NIS 5 par value each)End of Financial Year:      31 DecemberDesignated Sponsor: BankM

For more information please contact:

Electronics Line 3000 Ltd. Schwarz Financial Communication

Shoshan Nitzan Frank Schwarz

VP Marketing

Tel: +972 3 9181312 +49 611 1745 398 11

E-Mail: shoshan.nitzan@electronics-line.com schwarz@schwarzfinancial.com

slide46

Danke

Equity Forum Frankfurt

November 2008