Summit Medical Group Social Media SAMPLE PROPOSAL. “Nothing influences people more than a recommendation from a trusted friend .” - Mark Zuckerberg.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Social Media SAMPLE PROPOSAL
“Nothing influences people more than a recommendation from a trusted friend.”
Social Media is more than just numbers. American Pop seeks to empower our roster of dedicated brand ambassadors to share your company’s message authentically, keeping personality intact. We design seamless media plans that feel useful to audiences; similar to a friendly recommendation from a reliable source.
We do more than just place advertisements: we produce organic recommendations between insightful thought leaders and empowered, highly-segmented audiences.
We are dedicated to building lasting relationships between brands and their target consumers. Since launching in 2009, we've mastered influencer marketing online, telling your brand story through tastemakers as amplified through their preferred social channels.
We’re an interpersonal agency that provides tailored results for any objective. We work closely with our clients to collaborate on fresh ideas, tackle short- and long-term goals, as well as look ahead from the ground floor to deliver excellent results.
American Pop offers a variety of services to meet any promotional goal:
Comprehensive listening reports to analyze chatter surrounding a particular campaign or brand
Empower brand enthusiasts using exclusive campaign information and assets to facilitate pass-along and ignite fan base
Build and/or manage promotions accomplishing a variety of on-brand goals
Construct and foster community engagement on Twitter, Facebook, Pinterest, and other networks
Facebook ads, sponsored tweets, and other paid media plus analysis
Infiltrate both local and widespread markets to drive attendance at influencer concerts, parties, and festivals
This proposal will outline how we plan to create a flow of content across various Engagement Channels and use social media Influencers to tell a compelling brand story.
Included in this proposal is a list of viable Social Media Channels and types of strategies and tactics that have been designed to speak to your target consumers/influencers and to fully take advantage of the viral nature of social media.
American Pop’s primary goal is to spread awareness in a way that compels consumers to engage and spread our message within their sphere of influence in social media.
Below shows typical campaign flight, with projected dates, to illustrate ideal timing for our promotion:
Tactics range, but all campaigns start with a vertical, top-down approach in spreading the campaign material. Our ambassadors start with key thought-leaders as a vehicle to spread word to their larger networks. As these individuals have already established credibility within the community, message “stickiness” is optimized within these one-to-many networks.
This proposal illustrates how outreach is designed to facilitate consumer engagement, how we can measure it and how it allows the brand to “Speak With” and not “Talk At” consumers.
Sample Site List
* This is a sampling only, the final list will be larger and sent for client approval before launching
* Projected Reach is based on executing most of the engagement tactics outlined on previous slides
American Pop uses approved assets to control branding
Custom Landing Page (including branded short link: http://bit.ly/ESSENCESweeps )
Duration aligns with campaign plan
All Twitter and Social Times are both part of the Media Bistro network, a site that covers topics relevant to those with an interest in all-things social media.
The goal of our reporting is to represent the numbers of impressions and engagements in an accurate and honest way coupled with real world success stories. There is no “Universal Number” that points to word of mouth success. Our reporting tells a story and builds a case for success, sustained return on engagement, and ROI.
Distributed $30-off promotional code to bloggers, asking them to share discount along with performance information with their readers.
Offered complimentary tickets to performances , allowing bloggers to review and share their experiences with their readers. Ticket packs were also provided for blogger-hosted giveaways.
Administered ticket giveaways from official Facebook and Twitter profiles to elicit sustained interest in circus performances, as well as drive traffic to both sites.
Event Follow-Up Information
Sought sustained asset distribution from Mom bloggers by following up with them regarding special events and giveaway opportunities.
Big Apple Circus, Bello is Back!
Lincoln Center performances
NYC area Moms
Save Our Skins