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Magazine Advertising Trends in Ireland: YTD Data Analysis May 2014

This report analyzes magazine advertising trends in Ireland, focusing on year-to-date data up to May 2014. The analysis covers ad spend figures for magazines, regionals, and nationals, comparing them to total press and all media expenditures. The data reveals fluctuations in ad pressure and spending across different media platforms, highlighting insights for marketers and advertisers in the Irish market.

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Magazine Advertising Trends in Ireland: YTD Data Analysis May 2014

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  1. Magazine ireland Data to MAY2014 Nielsen Ireland

  2. AD PRESSURE – All media Total Press Year-To-Date trends (-1.0% - note Jan-May only) - still behind All Media (+1.1%) YTD Ad Spend Magazines €10.6MEUR -1.2MEUR -10.4% Total Press €134.4MEUR -1.3MEUR -1.0% Total All Media €317.4MEUR +3.6MEUR +1.1% Source: Nielsen Ad Spend data – YTD data to May 2014. Latest 3 months data includes Mar2014– May2014.

  3. AD PRESSURE – total press Magazines YTD spend = €10.6m (Jan-May ‘14) YTD Ad Spend Magazines €10.6MEUR -1.2MEUR -10.4% Regionals €37.5MEUR +3.0MEUR +8.6% Nationals €86.3MEUR -3.0MEUR -3.4% Source: Nielsen Ad Spend data – YTD data to May 2014 Latest 3 months data includes Mar 2014-May2014.

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