Expectations of DNOs & Willingness to Pay for Improvements in Service
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Expectations of DNOs & Willingness to Pay for Improvements in Service Stage One Presentation – Qualitative Research. November 2007. Agenda. Research Background Objectives, Method and Sample Context and Sample Differences Role of Electricity and Service Experiences DNO Awareness

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Expectations of dnos willingness to pay for improvements in service stage one presentation qualitative research

Expectations of DNOs & Willingness to Pay for Improvements in ServiceStage One Presentation – Qualitative Research

November 2007


Agenda
Agenda in Service

  • Research Background

    • Objectives, Method and Sample

    • Context and Sample Differences

  • Role of Electricity and Service Experiences

    • DNO Awareness

    • Power Cuts

    • Voltage Issues

  • Service Attributes

    • Review of existing GSPs

    • Environmental and Social Issues

  • Willingness to Pay (WTP) for Improvements to Service

  • Summary and Next Stage

  • Appendices


Research background

Research Background in Service

  • Objectives, Method and Sample

  • Context and Sample Differences


Comprehensive research programme

Stage One in Service

Stage Two

Qualitative Research

Quantitative Research

  • Exploring relevant issues

  • Understanding how Consumers think and feel

  • Providing necessary context

  • Providing measurement

  • Relative service priorities

  • WTP data

Comprehensive Research Programme


Stage one qualitative research objectives
Stage One: Qualitative Research Objectives in Service

  • Understand Consumers’ expectations regarding DNO service

  • Explore current experiences and satisfaction with quality of service in relation to:

    • Power Cuts

    • Voltage Issues

    • Communication with DNOs

  • Understand key priorities and areas that Consumers value

    • Ascertain reasons for and factors driving areas of importance

    • Understand willingness to pay for improvements e.g. undergrounding, cross subsidisation

  • Explore GSPs

    • Awareness

    • Understanding of the GSPs

    • Review detail

  • Provide context and direction for the quantitative study


Methodology and sample
Methodology and Sample in Service

16 discussion groups

16 face-to-face depth interviews

  • 8 with Domestics

  • 8 with Small Businesses

  • 8 with Large Medium Business

  • 8 with Vulnerable Customers (In-Home)

  • Urban and Rural

  • Domestic Age – Older (40+), Younger (<40)

  • SEG – Lower (C2DE), Higher (ABC1)

  • Business Size - Based on usage/annual cost: Small < £15,000; Medium £15,000 - £159,000; Large >£159,000


Locations
Locations in Service

Urban and Rural spread across eight locations

Glasgow (Urban)

Tong (Rural)

Manchester (Urban)

Gloucester (Rural)

London (Urban)

Edenbridge (Rural)

Cardiff (Urban)

Romsey (Rural)


Deliberative process
Deliberative Process in Service

Short, simple pictorial presentation given near the beginning of each workshop to educate customers about the DNOs role

  • Spontaneous discussion about Electricity service

  • Explanation of the Energy Chain

  • Responsibilities of the Distributors

  • Proportion of the bill that goes to Distributors


Key contextual issues

Negativity around in Service

pricing

Increased/ Stealth

Taxes

Over complexity of Market

Fat

Cats

Low Involvement marketplace

Green = Populist Issue

Automated Service

Key Contextual Issues

Seven key issues impact on response to DNO service expectations and WTP


Sample differences location
Sample Differences – Location in Service

Overall, even in rural areas where there was some experience of Power Cuts/Voltage Issues, service was acceptable

Acceptable

Rural

Urban

Service

Service

Poor


Sample differences business customers
Sample Differences – Business Customers in Service

All Business Customers reliant on electricity and directly translate loss of power into loss of £

Differences are more about energy dependency/high voltage needs than size of business

Lower Dependency

Higher Dependency

  • Service businesses eg cafes, offices

  • Single site only

  • Needs = more straightforward/similar to domestic

  • BUT still focus on potential for loss of earnings

  • Less awareness/contact with DNO

  • Hospitals, manufacturing, schools

  • Multi sites

  • High voltage

  • Own transformers

  • Back up generators

  • Direct contact with DNO

Greater reliance on computers since previous study amongst all businesses


Role of electricity and service experiences

Role of Electricity and Service Experiences in Service

  • Electricity Issues and DNO Awareness

  • Power Cuts

  • Voltage Issues


Current issues with overall electricity supply 1
Current Issues with Overall Electricity Supply (1) in Service

General sense of ‘it works’ and that’s good

However, continuous supply = hygiene factor Doesn’t create satisfaction if it’s working but creates dissatisfaction if it doesn’t


Current issues with overall electricity supply 2
Current Issues with Overall Electricity Supply (2) in Service

Once pushed, Supply side issues dominate Customers’ mindsets – mainly Neutral-Negative response

  • Bill shock

  • Increases in prices

  • Complex pricing

  • Comprehension issues (variable with different suppliers)

  • Estimated vs. Actual Meter readings

Billing issues

Switching Suppliers

  • Confusion with changing suppliers

  • Short term offers vs. longer term transparent deal

Customer Service

Power Outages/ Voltage Issues

  • Poor response (phone just rings)

  • Problems getting through to the right department

  • Never read the meter

  • Few unprompted mentions across sample

  • Businesses with experiences of voltage issues/fluctuations


Current issues with electricity service 3
Current Issues with Electricity Service (3) in Service

Billing issues

Switching Suppliers

“I think so many people apart from myself, there’s been so many elderly people get so stressed out with this extra billing and they’re suicidal half of them, you know what I mean, they just can’t cope with it. I can’t.”

Gloucester, Domestic

“I have just switched and there was various incentives that haven’t materialised and they have sent me a bill although they have taken the direct debit but won’t be reading the bill for 6 months “

Manchester, Domestic

Customer Service

Power Outages

“As long as it works it doesn’t matter. For us it’s a basic commodity. We turn on the tap, we turn on a light. Our main concerns is when we do have a problem and our main problems are billing or outage. As long as we get communication and we’re told what’s happening and we can speak to somebody, not speaking to a machine or something.”

Small Business, Gloucester

“Customer services, I have been mucked about on the phone. I have called before and asked to be put through to somebody else which they are supposed to do but then the line went dead” London, Domestic


Awareness of dno brands
Awareness of DNO Brands in Service

Current DNO profile = minimal

  • Very low awareness of DNO brands

  • Domestic and some business unaware of Distributor existence

  • Minority of Business customers had experience and therefore some knowledge

  • Vans = prompt some awareness

Potential to raise awareness and create positive associations with the DNO ‘brands’


Minority of business sample had contact with dnos

Involvement with DNOs in Service

Minority of Business sample had contact with DNOs

  • Set up/Installation stage

    • equipment/machinery that requires higher voltage

    • installing transformers

    • creating direct links to sub-stations

  • Technical advice – overloading or underpowering

In the Past

Now

  • Ongoing contact

  • Direct links in times of outages

  • Stronger sense of relationship


Where to find dno details
Where to Find DNO Details in Service

Three key sources of DNO details

  • Yellow Pages

  • Emergency page at the front of the book

  • Under ‘Electricity’

  • Look up Supplier

  • Google/Search Engine

  • ‘Power Cut or Electricity Supplier’

  • Although aware that this may not work during Power Cuts

  • Contact Supplier

    • ask for details

    • ask to be transferred

  • Look at back of bill


Dno responsibilities 1
DNO Responsibilities (1) in Service

Majority focus on present tense

Rural and larger Small Businesses more thoughtful about future DNO Responsibilities

  • Continuity of Supply

  • Safety

  • Maintaining the voltage

  • Restoration of storm damage or problems

  • Providing advice for Business

  • Maintain sub stations

  • Modernise the network

  • Plan for events

  • Develop contingency plans

Present Tense

Pro-active Communication

Environmental Responsibilities

Future Focus


Dno responsibilities 2
DNO Responsibilities (2) in Service

“Yeah. But I would hope that there would be some form of strategic review going on at the power stations themselves. What sort of flood precautions have they got? Is it a couple of sand bags. I’ve heard stories that you have to have a couple of sand bags and that’s your strategic defences.” Small Business Gloucester

“Maintain the equipment that is out there, and invest in the infrastructure to supply businesses, in a proper and efficient manner. There’s always new technology coming on board, they should be putting some of that 25% back in to make that equipment more efficient.” Small Business, Manchester

“We’ve not had a power cut, or surge. It’s like you were saying, I’ve kind of taken it for granted. I would hope that a long time before we had this conversation that they already were thinking about this green issue. Forward thinking. They are far more aware than we are, I’d hope that they would be on top of everything.” Small Business, London

“Yeah we had a big one during the floods. But I mean that’s outside. But there again should it be? One could ask that strategically they were not geared up for even that one in 100 year event.” Small Business Gloucester


Dno performance
DNO Performance in Service

Largely positive comments

Customer service issues drive negative comments rather than inefficient performance (for majority)

  • Lack of communication (during power cuts)

  • Lack of pro-activity

  • Poor customer service – new project set-up

-ve

+ve

  • Low incidence of problems

  • Minimal disruption during bad weather

  • React well to unforeseen events eg flooding, landslide

  • Relentless attitude to fixing

  • Visible investment in infrastructure

  • Good response to queries


Power cuts

Power Cuts in Service


Expectations of dnos willingness to pay for improvements in service stage one presentation qualitative research

Experience of Power Cuts in Service

Overall, low incidence of memorable Power Cuts and strong sense that things have improved over last 3-5 years

Definite Minority

Frequent or Infrequent Significant Cuts

Frequent

Occasional

Majority of sample

Urban and Rural

Never

“There were quite a few of them about 20 years ago.” Business Gloucester


Never occasional
Never/Occasional in Service

Similar comments across Urban and Rural locations

“That’s the first time I’ve had one in 4½ years. But I have woken up in the morning and found that the clock was flashing”. Glasgow, Domestic

“There are a lot less now than there used to be. When I was a small boy…but I can’t remember the last we had here. We haven’t had one at work.” Small Business, Manchester

“I remember as a kid we had them all the time and we had candles. Now we don’t need to have the candles”. Tong, Domestic

“It’s certainly a lot better than it used to be I believe. We don’t experience them” Gloucester, Small Business

“I have lived at my house for 3 years and haven’t had any” London, Domestic

“You can’t fault the actual supply.” Cardiff, Small Business

“Where I live in Romsey it seems to be particularly prone to power cuts, it seems to be something with the ring that I’m on.” Domestic, South

“We’ve had minor ones but it will be minutes rather than anything really.” Kent, Domestic


Impact of power cuts 1
Impact of Power Cuts (1) in Service

As with the previous study, range of emotions from mild to major across sample

Inconvenient

Life Threatening

Frustrating

Romantic

For most, low experience of Power Cuts means mild frustration vs. anything stronger


Impact of power cuts 2

Inconvenient in Service

Life Threatening

Frustrating

Romantic

Impact of Power Cuts (2)

  • Experience of some Businesses = more negative

  • Higher frequency OR low frequency, significant cuts can have considerable impact

  • Worst case – 15 each year for 15 minutes or more (Tong)

  • Sense of declining service for small minority

  • Lack of response to problems when they arise adds to frustration


What contingency plans are in place
What Contingency Plans Are In Place? in Service

Contingency plans variable

Dependent on energy dependency and past experience

  • Majority here

  • More rural locations

  • Domestic and business

  • Minority here

  • Higher dependency Business Customers


Causes of power cuts
Causes of Power Cuts in Service

General acceptance that some issues are out of DNO control BUT low tolerance with those caused by perceived DNO inefficiencies

  • Act of God - Severe Weather

  • Trees falling on cables

  • Terrorist act

  • Customers’ old equipment/ fuses

Out of DNO Control

Within DNO Control

  • Problems with cables

  • Not managing power surges etc

  • Rationing Supplies

“…act of God you can throw as much money as you want….it’s not going to stop the wind blowing a tree over.” Domestic, Kent


Are people more or less tolerant
Are People More or Less Tolerant? in Service

Greater Tolerance

Less Tolerant

Strong suggestion that infrequency of power cuts and severe weather events creates higher tolerance level

However, broader climate of high energy prices = customers are paying a lot for a service and therefore it should work

“…they’re making a lot of money, they’re all huge, huge companies, I don’t think there’s any excuses whatsoever…why haven’t they got these big generators…they know they’re going to have a bit of roadworks going on .”

Small Business, Kent


Priority action at times of power cut
Priority Action at Times of Power Cut in Service

Immediate priority is steps 1 and 2

  • Efficient restoration of supply

  • Proactive communication

    • Manage expectations - knowing when it’s coming back on

  • Apology and explanation – Why did this happen?

  • Reassurance – What we are doing to make sure it doesn’t happen again

  • Compensation

Critical to communicate that everything possible is being done to rectify the problem


Choices
Choices in Service

Hypothetical choice - differences occur amongst Domestic and Business Customers

Infrequent, Longer cuts

Frequent, Shorter cuts

  • Domestic customers prefer frequent, shorter cuts

  • Inconvenience vs. anything more

  • You can plan for 4 hours

  • Wouldn’t even notice – at work/kids at school/asleep

  • No need for pre-notification

  • Assuming some level of pre-notification

  • Business customers prefer infrequent, longer cuts

  • Enables them to plan

  • Organise staffing

  • Tie in with shut downs

Questioning caused concerns in some groups about energy rationing -

Is this a strategy for the management and control of dwindling energy resources?

Need to provide reassurance in quantitative


Voltage issues

Voltage Issues in Service


Voltage issues1
Voltage Issues in Service

Not really a domestic issue – high voltage requirements can cause problems for business customers

  • Voltage issues fairly difficult for customers to identify

  • Most unsure of whether they’ve ever had a surge or a dip!

  • Isolated incidence of UPS purchase to regulate voltage

Domestic

Business

  • Businesses have strategies to manage surges/dips

    • Monitoring equipment

    • Protectors/UPS

  • Can be up to the limit of voltage

  • Part of business

  • Issue for minority e.g. hospital – distressing for patients

Need to consider whether this is worth including in quantitative


Service attributes

Service Attributes in Service

  • Review of GSPs

  • Environmental and Social Issues


Review of gsps

Review of GSPs in Service


Overall awareness of attitudes towards gsps
Overall in ServiceAwareness of & Attitudes Towards GSPs

Low awareness of specifics of GSPs but more savvy customers recognised that some form of measurement would be in place

  • Low awareness of GSPs and detail across the sample

    • Those with greater experience of Power Cuts vaguely recall some notification for compensation (minority)

  • Principle of service standards welcomed

    • Ensure that DNOs have targets

    • Strong call for penalties if standards not met reflects lower level of tolerance

In order to promote greater transparency of DNO role need to work with Suppliers to increase awareness of GSPs


Principle of compensation
Principle of Compensation in Service

Mixed response to compensation principle

For Compensation

Neutral/Against Compensation

  • Self focused

  • Deserve compensation for poor service

  • Resentment about high costs

  • Teach DNOs a lesson

  • Reduction should be automatically applied to the bill

  • Focus on bigger picture

  • Want DNOs to learn from mistakes vs. focus on compensation

  • Sense that personal bills will increase to pay compensation

  • Anti ‘compensation culture’

“If they are fined then they would want extra revenue and that would come from us”

Manchester, Domestic

“Is that an automatic payment or do you have to fill in 101 forms and wait for an answer?” Gloucester, Domestic


Amount of compensation
Amount of Compensation in Service

Significant differences in responses from Domestic and Business customers

Business

Domestic

Even as a gesture payment, current levels are unacceptable for Business customers and create negative feelings

For domestic customers responses are more varied BUT if framed in context of personal insurance and bill size then acceptable

Test alternatives for compensation for Business customers – drop altogether, change to tailored system


Compensation vs penalties
Compensation vs. Penalties in Service

General feeling that compensation across GSPs needs to be automatic – this will directly benefit the customer and act as a ‘penalty’ to DNOs

  • GSP wording currently lacks clarity about compensation/penalties

  • Unclear that DNOs are penalised if standards are not met and incentivised when they are met

  • Current interpretation is that the onus is on the customer to claim and if not then DNOs are ‘in the clear’

  • Customers need to understand that DNOs will be fined for poor performance and therefore have a deterrent

  • BUT also to communicate the form these fines take as there is currently a misconception that it is monetary fines to Ofgem, and a distrust in the regulation system as a result


Gs2 restoration of supply normal weather
GS2: in ServiceRestoration of Supply (Normal Weather)

Should this be covered?

  • Yes – most important aspect

  • Strong rejection of 18 hours

  • Much too long

  • No justification for 18 hour length

  • Sophisticated equipment = find faults easily

  • Lacks sense of urgency

  • Low tolerance in these circumstances

  • Expect DNOs to have contingency plans in place

  • 6 hours = optimum

  • Test: 4-18 hours

Specific Detail

  • 3 month time limit = prohibitive

  • Initial £50 for domestic OK

  • Then concern that lesser payment for extra 12 hours

  • £100 for Business customers rejected

  • Insulting/laughable

  • Test: £50 initial, then £50 for every 12 hours, proportion of bill, individual contracts

Compensation

GS2: Need clear definition of normal weather, test reduced lengths of time and frame compensation within context of gesture payment


Gs11 restoration of supply severe weather
GS11: in ServiceRestoration of Supply (Severe Weather)

Should this be covered?

  • Yes – most important aspect

  • 24 hours = acceptable

  • Feels quite short in examples given eg flooding, Boscastle

  • Especially compared to GS2 – 18 hours

  • Far greater tolerance in these circumstances

  • Lightening feels shorter term/less severe

  • DNOs should prepare for severe weather scenarios

  • 24 hours = optimum

  • Test: 12-48 hours

Specific Detail

  • £25 feels extremely low

  • £200 maximum = ok for domestic

  • Business issues as before

Compensation

GS11: Show pictures of various types of severe weather with explanations, test longer times to create differentiation between normal and severe


Gs2a multiple interruptions
GS2A: in ServiceMultiple Interruptions

Should this be covered?

  • Yes

  • Provides cover against frequent Power Cuts

  • 3 hours/4 times a year

  • OK for domestic customers who favour shorter, frequent cuts

  • Frustrating and disruptive for business customers

  • Can take time to process as they are not experiencing multiple interruptions

  • Should be in any 12 month period - why April-April?

  • Provide reasons why frequent Power Cuts may occur

Specific Detail

  • Need to say £50 per year

  • Low for domestic and business customers

  • Ongoing problems require greater compensation – increased frustration

Compensation

GS2A: More explanation would be helpful, test compensation issues


Gs4 notice of planned interruption
GS4: in ServiceNotice of Planned Interruption

Should this be covered?

  • Yes – important to provide advice where possible for maintenance

  • General consensus is 2 days is not long enough

  • DNOs must know in advance so provide as much notice as possible

    • Via Letter through the door

  • Businesses request 2 weeks

  • Changing date = extremely frustrating

  • Poor business planning

  • May make alternative arrangements

  • What would be reason for this change?

  • Test: 2 days, 7 days, 14 days

Specific Detail

  • Why only 1 month time limit?

  • Helpful if standards are consistent

  • Amount of compensation seems v. low

  • Avoidable situation so compensation should be higher

Compensation

GS4: Test new timeframe, test higher compensation levels


Gs8 making and keeping appointments
GS8: in ServiceMaking and Keeping Appointments

Should this be covered?

  • Yes

  • Split between Domestic and Business

  • Positive response to 2 hour time band from Domestic customers

  • Better than other service industries say am or pm

  • Business customers expect a dedicated appointment slot

  • Big frustration when appointments not kept

  • Would require an explanation

  • Test: appointment, 2 hours, am/pm

Specific Detail

  • £20 feels low for Domestic and Business

  • Domestic customers take day off work so require better compensation

  • Business customers reject £20

Compensation

GS8: Test alternative timings for business customers, test higher compensation levels


Is there anything missing
Is There Anything Missing? in Service

Cross matching the GS against spontaneous DNO responsibilities highlights importance of modernisation/investment of network, environmental issues and development of disaster plans

  • Continuity of Supply

  • Safety

  • Maintaining the voltage

  • Restoration of storm damage or problems

  • Providing advice for Business

  • Maintain sub stations

  • Modernise the network

  • Plan for events

  • Develop contingency plans

Present Tense

Pro-active Communication

Environmental Responsibilities

Future Focus



The environment
The Environment in Service

Hot topic – expect DNOs have strategies in place

  • People know ‘Green’ is an issue

  • Majority of Domestic customers and Business customers claim they are doing something

    • Changing machinery

    • Investing in standby equipment

    • Turning lights off

    • Turning off standby

    • Recycling

Whilst they see this as important for DNOs, limited WTP to support this

Rotate WTP questions in quant so environment not always last


The 15 million question
The $15 million question…….. in Service

In the event of a Power Cut, would you rather be back on immediately using a generator or wait for a while and be ‘greener’

  • Everyone recognises they ought to say yes

  • BUT personal/business strategies in place to offset carbon

  • So give me the Generator

    • “Because I run a business, sorry I don’t run a green society, I run a business that employs lots of people and makes money.” Large Business, London

    • “Give me the generator” Manchester, Domestic

    • “Generator all the way” London, Domestic

    • “I’d go for the generator as well. My Small Business is…the main thing I want it on for the Small Business. Home is important obviously with the Small Business is important.” Cardiff Small Business


Views on undergrounding
Views On Undergrounding in Service

Broad consensus that replacing existing infrastructure with Underground cables is sensible

  • Improvements in safety (hidden stops cancer)

  • Prevents problems eg cutting through cables

  • Reduce maintenance

Benefits

Concerns

  • Cost

  • Short term disruption

  • Ongoing maintenance

“My Aunty lives right under a pylon, in the middle of the country, in the Yorkshire Dales, you can hear the electricity, the crackling. I don’t want to live anywhere near one of those.” Small Business, Manchester

“Would that cause our bills to go up? If it would then no I don’t – I can live with that eyesore if it means electricity stays cheap.”

Cardiff, Domestic

But it’s not felt to be a priority


Wtp for undergrounding
WTP for Undergrounding in Service

In previous research people told us that they would be willing to pay an additional 20p per annum for every 1% of existing overhead cable that was put underground in national parks and other places of outstanding natural beauty

20p is not considered a lot of money

Feels a reasonable contribution

BUT only 1% of cable – customers feel it will take forever to achieve

For the quantitative, consider expressing in monthly terms – consistent with others and more understandable


Cross subsidisation urban argument
Cross Subsidisation - Urban Argument in Service

As with previous study, majority of Urban customers adopt fairly selfish attitude to cross subs

“Selfishly I wouldn’t give a damn,, I don’t think I would enjoy paying for other peoples pleasures in rural areas.” London Large Business

“We don’t care if the railway system in Scotland is down as long as the London transport system is running and if we have to pay more for that then i want it to go on to London transport” London, Domestic


Willingness to pay

Willingness to Pay in Service


Overall on wtp
Overall on WTP in Service

Noticeable shift since previous research with strong barriers to increased bills

  • Lack of trust in industry – too many layers

  • Unsure of where the money would go

  • Energy costs are too high anyway

  • Investment from DNO profits

  • Everything gets put on the Customer

  • Need for supplier contribution

-ve Barriers

+ve Barriers

  • No need

  • Electricity supply = fine

  • Have back-up plans in place

  • Why would we pay more for something that is acceptable?

“They are making a lot of money and I don’t want to have to pay a penny more otherwise they will be milking me and they already make millions and millions “

Domestic, London

“If you were talking 15 or 20 years ago then maybe but we have moved on and things should have been updated so it doesn’t happen as often” Tong, Small Business


Scale of wtp

4% in Service

£5

3%

£2.00

2%

£0.50p

£0

Scale of WTP

Rejection of WTP is based on principle rather than £ / % amount

Once pushed, some acceptance at amounts tested

4% not out of the question for Business customers

£1.00 for Domestic customers

Business levels feel ok for quantitative but domestic ceiling = £3 pm Prices need to be tested in the context of persuasive arguments


Arguments for wtp
Arguments for WTP in Service

Some Business customers who consider loss of power in terms of loss of £ can be persuaded

  • Guarantee that money will be spent in their areas

  • Highly visible investment in infrastructure

  • Investment in Underground Cabling

  • No alternative - Non investment = meltdown in 10 years time

  • Moving to rural areas

  • Experience of increased or significantly long power cuts

  • More severe weather forecasts

  • Cost increase is lower than potential loss of productivity

  • Increased dependency

Raised DNO profile may support acceptance of WTP via sense of understanding and worth


Minimum expected service requirements
Minimum Expected Service Requirements in Service

Customer Service hopefully = last resort. Secondary to core business focus of investment in networks

  • Freephone number

  • UK Call Centre

  • Personal OR Up to date Recorded message

  • Length of time getting through – 5 rings

  • Not being passed around

  • Efficient resolution of problem

  • Information is accurate

  • Staff are polite, well informed and willing to help

  • Proactive call backs if power is not restored within dedicated times (Higher dependency customers)

  • Text update (Domestic customers)



Qualitative summary
Qualitative Summary in Service

  • In general, incidence of Power Cuts/Voltage Issues infrequent and service = very good across sample types

    • Minimal differences in urban/rural satisfaction

    • Higher dependency businesses = more specialist issues

  • Awareness of DNOs limited and opportunity to increase profile

    • Provide consumer confidence in network investment

    • Longer term may support greater WTP

  • Awareness of GSPs limited but principle of standards is important

    • Scope to amend detail on some

  • Potential to include new incentives on future investment in infrastructure, environmental targets and communication guidelines

  • Compensation creates negativity amongst Business customers thus need to review compensation and penalty system

  • Stronger qualitative barriers to WTP than previous study

    • Sceptical about efficiency of spending

    • Question the need – efficient service already


Way forward
Way Forward in Service

  • Final qual report by 3 December

  • Draft questionnaire by 21 December

  • Pilot conducted by 18 January

  • Main stage conducted by 21 March

  • Final project report by 16 May