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Thought Leadership for Women’s, Gender, Sexuality Studies Professionals. Deborah Siegel, PhD Girl w /Pen Consulting National Women’s Studies Association 2014. Who I am…. …author of books + opeds …. I blog…. I give talks…. I help start things….

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thought leadership for women s gender sexuality studies professionals

Thought Leadership for Women’s, Gender, Sexuality Studies Professionals

Deborah Siegel, PhD

Girl w/Pen Consulting

National Women’s Studies Association 2014

slide7

…and I help others (including writers, scholars, community educators!) get focused, gain mad skills, and learn to lead publicly with their ideas.

Girl w/Pen Consulting

road map
Road Map
  • I. Deborah’s definition of “thought leadership”
  • II. What it looks like in practice
  • III. A story / others
  • IV. Takeaways
  • V. YOU
slide10

“PLATFORM”

“Social media presence”

“voice”

“Thought Leadership”

“Audience!”

a few definitions
A few definitions…
  • “Thought leadership is about furthering a discussion that leads to action.” – Joel Kurtzman, strategy + business
  • “Thought leadership is the ability to aggregate followers around ideas to educate, influence and inspire.” – Jeanine Moss
  • “[A thought leader is a] trusted source who moves people with innovative ideas.” – Scott Ginsberg

See Tracy Sestili:  http://socialstrand.com/2012/07/27/what-is-thought-leadership/

putting it all together
Putting it all together…
  • A thought leader is a trusted source with innovative ideas who educates, influences, or inspires her audience and furthers discussions that lead her audience to action and CHANGE.
1 multi purpose don t multi task
1. Multi-purpose. Don’t Multi-task.
  • Multi-tasking—doing many divergent activities at once—dilutes time.
  • Multi-purposing—doing the same thing in multiple formats—saves time.
  • If it’s good enough to do once, it’s good enough to do multiple times—and in different forms.

Example:

A talk  a blog post or oped (and, of course, a video!)

A blog post or oped a talk

A talk, blog post, or oped a newsletter

2 spoke the hub
2. Spoke the Hub

Choose an online “home” that becomes your hub, and let everything else be a spoke, ie a way of pushing what’s on your hub out into the world.

slide18

http://feministing.com/tag/the-academic-feminist

http://janellhobson.com

http://www.tanishacford.com

http://www.shiratarrant.com

http://alisonpiepmeier.com

http://www.crunkfeministcollective.com/people

http://thefeministwire.com/2011/11/introducing-darnell-l-moore

http://msmagazine.com/blog

http://www.racialicious.com/who-we-are

so let s turn now to you
So let’s turn, now, to you…

How might the principles of “thought leadership” we’ve been talking about help you think more expansively about your work, your platform, and your influence?

think wide
THINK WIDE

“PLATFORM”

“Social media presence”

“voice”

“Thought Leadership”

“Audience!”

what s the relationship between social media audience and leadership
What’s the relationship between social media, audience, and leadership?

“As you engage in these activities, your blog readers and social media followers and friends are watching what you say and do online. They are learning from your example. Whether you know it or not, you are leading them.” – AnandaLeeke

slide23
Q&A

www.deborahsiegelwrites.com

Twitter: @deborahgirlwpen

Facebook: Girl w/Pen Consulting

Pinterest: Tots in Genderland

Tumblr: The Pink and Blue Diaries

Blog:Girl w/Pen

Email: deborah@deborahsiegelwrites.com