Thought Leadership for Women’s, Gender, Sexuality Studies Professionals

1. Thought Leadership for Women’s, Gender, Sexuality Studies Professionals Deborah Siegel, PhD Girl w/Pen Consulting National Women’s Studies Association 2014

2. Who I am…

3. …author of books + opeds…

4. I blog…

5. I give talks…

6. I help start things…

7. …and I help others (including writers, scholars, community educators!) get focused, gain mad skills, and learn to lead publicly with their ideas. Girl w/Pen Consulting

8. Why “thought leadership”?

9. Road Map • I. Deborah’s definition of “thought leadership” • II. What it looks like in practice • III. A story / others • IV. Takeaways • V. YOU

10. “PLATFORM” “Social media presence” “voice” “Thought Leadership” “Audience!”

11. A few definitions… • “Thought leadership is about furthering a discussion that leads to action.” – Joel Kurtzman, strategy + business • “Thought leadership is the ability to aggregate followers around ideas to educate, influence and inspire.” – Jeanine Moss • “[A thought leader is a] trusted source who moves people with innovative ideas.” – Scott Ginsberg See Tracy Sestili:  http://socialstrand.com/2012/07/27/what-is-thought-leadership/

12. Putting it all together… • A thought leader is a trusted source with innovative ideas who educates, influences, or inspires her audience and furthers discussions that lead her audience to action and CHANGE.

13. Where are the women?

14. So, ok, what does this look like, in practice?

15. 1. Multi-purpose. Don’t Multi-task. • Multi-tasking—doing many divergent activities at once—dilutes time. • Multi-purposing—doing the same thing in multiple formats—saves time. • If it’s good enough to do once, it’s good enough to do multiple times—and in different forms. Example: A talk  a blog post or oped (and, of course, a video!) A blog post or oped a talk A talk, blog post, or oped a newsletter

16. 2. Spoke the Hub Choose an online “home” that becomes your hub, and let everything else be a spoke, ie a way of pushing what’s on your hub out into the world.

17. 3. Only connect

18. http://feministing.com/tag/the-academic-feminist http://janellhobson.com http://www.tanishacford.com http://www.shiratarrant.com http://alisonpiepmeier.com http://www.crunkfeministcollective.com/people http://thefeministwire.com/2011/11/introducing-darnell-l-moore http://msmagazine.com/blog http://www.racialicious.com/who-we-are

20. So let’s turn, now, to you… How might the principles of “thought leadership” we’ve been talking about help you think more expansively about your work, your platform, and your influence?

21. THINK WIDE “PLATFORM” “Social media presence” “voice” “Thought Leadership” “Audience!”

22. What’s the relationship between social media, audience, and leadership? “As you engage in these activities, your blog readers and social media followers and friends are watching what you say and do online. They are learning from your example. Whether you know it or not, you are leading them.” – AnandaLeeke

23. Q&A www.deborahsiegelwrites.com Twitter: @deborahgirlwpen Facebook: Girl w/Pen Consulting Pinterest: Tots in Genderland Tumblr: The Pink and Blue Diaries Blog:Girl w/Pen Email: deborah@deborahsiegelwrites.com

24. “Wait. Stop. I’m overwhelmed!”