Factors that make a successful extranet
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Factors that make a successful Extranet. presented by: David Strom David Strom, Inc. USA david@strom.com +1 (516) 944-3407. Summary. Audience Purpose Design Community Architecture choices Example: Tax News Network. Know your audience. Executives, middle management, staff?

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Factors that make a successful extranet
Factors that make a successful Extranet

presented by:

David Strom

David Strom, Inc. USA

david@strom.com

+1 (516) 944-3407

N+I Singapore IE6| (c)1998 David Strom, Inc.


Summary
Summary

  • Audience

  • Purpose

  • Design

  • Community

  • Architecture choices

  • Example: Tax News Network

N+I Singapore IE6| (c)1998 David Strom, Inc.


Know your audience
Know your audience

  • Executives, middle management, staff?

  • How well do you know these people?

  • Intended for your customers? New prospects?

N+I Singapore IE6| (c)1998 David Strom, Inc.


Understand your purpose
Understand your purpose

  • Increase sales

  • Increase visibility

  • Communicate with clients

  • Enhance client relationships

N+I Singapore IE6| (c)1998 David Strom, Inc.


Consider these design points
Consider these design points

  • Keep the user in mind at all times!

  • Ease of access

  • Minimum of clutter, gratuitous graphics, menus

  • Site maps readily available

  • Browser version, plug-in support

  • Wide or narrow, deep or shallow content

  • Membership or public access

N+I Singapore IE6| (c)1998 David Strom, Inc.


Members only access
Members-only access

  • Restrict to customers, staff, management

  • Keep competitors from downloading your customer file

  • Maintain customer privacy

N+I Singapore IE6| (c)1998 David Strom, Inc.


Create layers of information
Create layers of information

  • Different people need to know different things

  • Makes finding things simple

  • Match user with appropriate content

N+I Singapore IE6| (c)1998 David Strom, Inc.


Create a sense of community
Create a sense of community

  • Send email to group periodically

  • Inform users of new content on site

  • Take the right tone of voice in communications and content

  • Maintain discussion forums to engage user participation

N+I Singapore IE6| (c)1998 David Strom, Inc.


Examine your web site from the end user perspective
Examine your web site from the end-user perspective

  • Can I really find the answers to my questions?

  • Do I get lost in web space?

  • Can I easily search the site?

  • Is the level of detail interesting and informative?

  • Will I come back to the site tomorrow?

N+I Singapore IE6| (c)1998 David Strom, Inc.


Integrate any back end systems
Integrate any back end systems

  • Do you already have databases to publish?

  • Where do you maintain your customer lists?

  • Where do you maintain your content?

N+I Singapore IE6| (c)1998 David Strom, Inc.


Choose the right path
Choose the right path

  • Buy a turnkey system

  • Build in-house from scratch

  • Leverage existing IT infrastructure

N+I Singapore IE6| (c)1998 David Strom, Inc.


Turnkey products
Turnkey products

  • Document management systems

    • PC DOCS www.pcdocs.com

  • Notes-based add-ons

    • Domino www.lotus.com

  • Intranet software

    • Livelink www.opentext.com

    • Intranetics www.intranetics.com

N+I Singapore IE6| (c)1998 David Strom, Inc.


Turnkey product issues
Turnkey product issues

  • Expensive (US$50,000+)

  • Not easy to customize

  • Don’t always work for your application

  • Not always easy to use and setup

  • Read my own reviews at www.strom.com/pubwork/cworld.html

N+I Singapore IE6| (c)1998 David Strom, Inc.


Example of extranet done right
Example of extranet done right

  • Coopers and Lybrand Tax News Network

  • www.tnn.com

  • article: www.datamation.com/PlugIn/issues/1997/november/11extra.html

N+I Singapore IE6| (c)1998 David Strom, Inc.


Tax news network
Tax News Network

  • Audience: corporate tax professionals

  • Membership and staff sections

  • Public access to small portion of site

N+I Singapore IE6| (c)1998 David Strom, Inc.


Tnn fee structure
TNN fee structure

  • Public site is always free

  • Members get first month for free

  • Different tax association members get discounts

N+I Singapore IE6| (c)1998 David Strom, Inc.


Tnn content structure
TNN content structure

  • Leverages existing Notes and Informix databases

  • Replication and authentication taken from existing IT applications

  • Staff authors documents as they did before the extranet

  • Builds upon earlier DOS-based BBS systems

N+I Singapore IE6| (c)1998 David Strom, Inc.


Conclusion
Conclusion

  • Q&A

  • David Strom, david@strom.com

N+I Singapore IE6| (c)1998 David Strom, Inc.