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報告日期： 2010/04/01 指導教授：戴敏育 報 告 人：黃煒勛 ( 淡江大學資管系 ) 葉鎰維 ( 淡江大學資管系 )

ACCEPTANCE OF BLOG USAGE: THE ROLES OF TECHNOLOGY ACCEPTANCE, SOCIAL INFLUENCE AND KNOWLEDGE SHARING MOTIVATION INFORMATION & MANAGEMENT 45 (2008) CHIN-LUNG HSU, JUDY CHUAN-CHUAN LIN. 報告日期： 2010/04/01 指導教授：戴敏育 報 告 人：黃煒勛 ( 淡江大學資管系 ) 葉鎰維 ( 淡江大學資管系 ). 大綱. Introduction Literature review

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報告日期： 2010/04/01 指導教授：戴敏育 報 告 人：黃煒勛 ( 淡江大學資管系 ) 葉鎰維 ( 淡江大學資管系 )

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  1. ACCEPTANCE OF BLOG USAGE: THE ROLES OF TECHNOLOGY ACCEPTANCE,SOCIAL INFLUENCE AND KNOWLEDGE SHARING MOTIVATIONINFORMATION & MANAGEMENT 45 (2008) CHIN-LUNG HSU, JUDY CHUAN-CHUAN LIN 報告日期：2010/04/01 指導教授：戴敏育 報 告 人：黃煒勛(淡江大學資管系) 葉鎰維(淡江大學資管系)

  2. 大綱 • Introduction • Literature review • Conceptual model and hypotheses • Methodology • Results • Conclusion

  3. INTRODUCTION • Blog的興起 • Blog的影響 • Blog調查面向 • Technology acceptance • Knowledge sharing • Social influence

  4. Literature review • TRA (theory of reasoned action) and related studies • Beliefs regarding technology acceptance • Beliefs regarding knowledge sharing • Social influence perspectives

  5. Conceptual model and hypotheses

  6. METHODOLOGY(1/4) • Sample • 為增加參與者的回應率，在10大留言版上設置留言 • 維期2個月，有填寫問卷者，有30名機會可獲得100元圖書禮卷作為獎賞 • 為避免重覆填寫，過濾相同IP的資料 • 最後有效問卷有212個可用的回應

  7. METHODOLOGY(2/4)

  8. METHODOLOGY(3/4) • Measurement development

  9. METHODOLOGY(4/4) • Each item wasmeasured on a five-point Likert scale, ranging from‘‘disagree strongly’’ (1) to ‘‘agree strongly’’ (5).

  10. RESULT (1/6) • Descriptive statistics

  11. RESULT (2/6) • Analytic strategy for assessing the model • The proposed model was evaluated using SEM with an estimation of the two components of a causal model: measurement and structural models. • LISREL 8.7 was the software used to assess the measurement and the structural models.

  12. RESULT (3/6) • The measurement model • The measurement model was tested using CFA. • The initial assessment of the model indicated that some items should be removed.

  13. Recommend : >0.5 >0.6 >0.5

  14. RESULT (5/6)

  15. RESULT (6/6) • Tests of the structural model

  16. CONCLUSION • Ease of use and enjoyment appeared to be important variables in the context of blogs. • Altruism and reputation, affected a user’s attitude, while other knowledge sharing motivation factors had no significant effect. • The social viewpoints showed that blog participants gain a sense of belonging.

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