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Introduction to Digital Marketing for Business Growth

Digital marketing connects brands with customers online.<br>It focuses on engagement and conversions.<br>Uses search engines and social media.<br>Drives consistent business growth.<br>

ananthika
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Introduction to Digital Marketing for Business Growth

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  1. WHAT IS DIGITAL MARKETING By: AVANTHIKA B S DATE ; 15. 12. 2025

  2. INTRODUCTION Digital marketing is the promotion of products or services using digital platforms such as the internet, mobile phones, and social media. It helps businesses reach customers online where they spend most of their time.

  3. Definition of Digital Marketing Digital marketing means promoting brands through online channels like websites, search engines, social media, email, and mobile apps to connect with potential customers.

  4. Why Digital Marketing Is Important Most people use the internet daily Cost-effective compared to traditional marketing Reach global and local audiences Measurable results Better customer engagement

  5. Types of Digital Marketing Search Engine Optimization (SEO) Social Media Marketing Pay-Per-Click Advertising (PPC) Content Marketing Email Marketing Affiliate Marketing

  6. Digital Marketing vs Traditional Marketing Traditional Marketing: Newspapers, TV, radio, banners Digital Marketing: Websites, Google, social media, emails Digital marketing is faster, measurable, and more cost-effective.

  7. xamples of Digital Marketing Google search ads Instagram and Facebook posts YouTube ads Email newsletters Website blogs

  8. Benefits of Digital Marketing Targets the right audience Real-time performance tracking High return on investment (ROI) Brand awareness and growth Easy to start and scale

  9. Career Opportunities in DigitalMarketing BORCELLE Digital Marketing Executive SEO Specialist Social Media Manager PPC Expert Content Marketer Freelancer / Entrepreneur

  10. Conclusion BORCELLE Digital marketing is an essential part of modern business. It helps companies grow online, connect with customers, and create exciting career opportunities for students and professionals.

  11. BORCELLE

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